DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.
Michael Nevins, Sylvain Piquet, and Joseph Lospalluto recently joined the company from Taboola, Criteo and Mirriad, respectively. Learn what attracted them to Smart.
Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.
Learn how we helped the largest newspaper in Colombia boost revenue by displaying Netflix ads US-based to Spanish-speaking audiences.
What were the hottest trends at dmexco 2017? Smart Business Development and Product Managers share their thoughts — from header bidding to GDPR to ads.txt.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA.
Smart AdServer helped Contrepoints double total revenue after two months. Its holistic yield management solution outearned Criteo, Teads and The Moneytizer.
Learn how Programmatic Direct will transform buying and trafficking workflows through automation and discovery.