Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Video October 12 2017

Let’s Talk Quality and Ads.txt

What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.

Article September 29 2017

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

Article July 23 2017

Quality at Smart AdServer

Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA.

  • Are you sure you’ve done everything to be #GDPR compliant? The new European rules and regulations are coming into f… https://t.co/Id5kslgYdG
  • Understanding how user consent is requested, stored and shared along the supply chain is important for publishers w… https://t.co/ZVlmovl1xX
  • #datamarketplace #privategarden @adexchanger https://t.co/0K24miBiVy
  • GDPR goes into effect tomorrow. Here are a few reminders to help you get your mobile apps ready! Read the blog post… https://t.co/sK9o5lhGuM
  • GDPR will go into effect on Friday. Here are a few reminders to help you get your mobile apps ready! #CMP #GDPRhttps://t.co/NAo9Rsf04Q