Why should you read this video?

To make sure you really understand what all the programmatic terms mean.
Mathilde Pasquali

Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!

Learn about OpenDirect, OpenRTB, open auction, private auction, preferred deals, direct deals, Automated Guaranteed, programmatic guaranteed, PMP (private marketplace), programmatic reserved, programmatic direct, and programmatic premium.

 

 

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