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October 25 2017

White Paper: How to Win with Mobile, Video and Programmatic

Why should you read this white paper?

Because the proper combination of mobile, video and programmatic are guaranteed to boost your revenue.
Maya Lawrence

As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share? Creativity, innovation, and a focus on the three most profitable forces in ad tech today — video, mobile, and programmatic — are essential.

Download our white paper, “How to Win with Mobile, Video and Programmatic” for expert tips on how to improve your monetization strategies!

You’ll get insight from:
-Cyril Guilleminot, CEO, Gameloft
-Kévin Geffray, Head of Mobile Solutions, Tradelab
-Grégory Jamet, Programmatic Product Owner, Smart
-Grégory Cornuz, Video Product Owner, Smart
mobile video programmatic

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Article September 11 2017

Smart dmexco 2017 Picks

What are the best dmexco 2017 sessions, especially for publishers? From debates, to talks, to roundtables, this quick guide has it all!

  • "2018 can be pivotal for publishers that take the next major step in their quest to regain control.They must dedica… https://t.co/YpFVqcdpYM
  • Smart's all new solution, Holistic+ unveiled at #Dmexco2018 has been featured in @Strategies #unifiedauctionshttps://t.co/wh1vnsZJ0x
  • Panelists choose 1 word to describe the most significant customer need 3 years from now: 1. Blockchain 2. Good data… https://t.co/qTYiytdvls
  • Kunal Nagpal on the importance of standardization: “Users are different. The local publishers have adapted their un… https://t.co/UVP8Zek7LH
  • “The challenge of #BrandSafety is it depends on the brand. It’s a bianary. It’s fluid. Example: TV Brand Safety is… https://t.co/pqPl2WSMQ3