Monday, Dec. 22, 2014

Archive for Smart AdServer

New Smart AdServer Dashboard application for iOS, available on the AppStore

New Smart AdServer Dashboard application for iOS, available on the AppStore

Posted On: December 10, 2014

We are pleased to announce a new version of our iPhone dashboard application. The dashboard is a really [...]

Case study : how Business Ad Network built an efficient rich media strategy

Case study : how Business Ad Network built an efficient rich media strategy

Posted On: November 26, 2014

Today, we are pleased to share a case study about one of our main Polish customers. BAN.pl has [...]

ATS Paris 2014 – State of Programmatic Advertising in France in 2014 

ATS Paris 2014 – State of Programmatic Advertising in France in 2014 

Posted On: November 19, 2014

The second edition of ATS was organized  by Exchange Wire a couple of days ago in Paris, providing [...]

How Publishers are dealing with this Ad Blocker threat?

How Publishers are dealing with this Ad Blocker threat?

Posted On: November 05, 2014

Ad blockers, these simple browser extensions endangering publishers business model. Ad blockers, these plugins that prevent browsers from [...]

8 reasons Smart AdServer Mobile SDKs are AWESOME

8 reasons Smart AdServer Mobile SDKs are AWESOME

Posted On: October 30, 2014

It has been almost 15 years since Smart AdServer was launched. Since 2001 we have been developing great [...]

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

Posted On: September 22, 2014

Programmatic buying and selling is growing rapidly in the LatAm region and publishers are defining the right way [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Posted On: May 07, 2014

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Tip n°2 to help publishers better use Smart AdServer

Tip n°2 to help publishers better use Smart AdServer

Posted On: March 07, 2014

The first simple tip we advised to boost your productivity while using Smart AdServer was: edit several items/ [...]