Friday, Oct. 31, 2014

Archive for Smart AdServer

8 reasons Smart AdServer Mobile SDKs are AWESOME

8 reasons Smart AdServer Mobile SDKs are AWESOME

Posted On: October 30, 2014

It has been almost 15 years since Smart AdServer was launched. Since 2001 we have been developing great [...]

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

Posted On: September 22, 2014

Programmatic buying and selling is growing rapidly in the LatAm region and publishers are defining the right way [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Posted On: May 07, 2014

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Tip n°2 to help publishers better use Smart AdServer

Tip n°2 to help publishers better use Smart AdServer

Posted On: March 07, 2014

The first simple tip we advised to boost your productivity while using Smart AdServer was: edit several items/ [...]

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Posted On: February 19, 2014

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. [...]

Simple tips to help publishers better use Smart AdServer: 1/3

Simple tips to help publishers better use Smart AdServer: 1/3

Posted On: February 06, 2014

When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

Posted On: September 18, 2013

As Apple announced last Tuesday,today is the official launch of  iOS 7,  the iPhone 5C & 5s will be [...]