Tuesday, Sep. 30, 2014

Archive for Smart AdServer

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

Posted On: September 22, 2014

Programmatic buying and selling is growing rapidly in the LatAm region and publishers are defining the right way [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Posted On: May 07, 2014

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Tip n°2 to help publishers better use Smart AdServer

Tip n°2 to help publishers better use Smart AdServer

Posted On: March 07, 2014

The first simple tip we advised to boost your productivity while using Smart AdServer was: edit several items/ [...]

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Posted On: February 19, 2014

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. [...]

Simple tips to help publishers better use Smart AdServer: 1/3

Simple tips to help publishers better use Smart AdServer: 1/3

Posted On: February 06, 2014

When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

Posted On: September 18, 2013

As Apple announced last Tuesday,today is the official launch of  iOS 7,  the iPhone 5C & 5s will be [...]

Mobile Rich Media – Say hello to our new MRAID 2.0 compliant SDKs

Mobile Rich Media – Say hello to our new MRAID 2.0 compliant SDKs

Posted On: July 25, 2013

According to IAB sources, global mobile advertising revenues has surged 82.8% in 2012. The market is maturing in all [...]