Wednesday, Aug. 13, 2014

Archive for Online-Advertising

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

Infographic: Advertising in Responsive Design

Infographic: Advertising in Responsive Design

Posted On: June 05, 2014

Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Posted On: May 07, 2014

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

Posted On: January 24, 2014

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of [...]

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

Posted On: November 19, 2013

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]

7 reasons ad servers are key in the real time advertising ecosystem

7 reasons ad servers are key in the real time advertising ecosystem

Posted On: February 14, 2013

The digital advertising ecosystem has been experiencing many changes in recent years and the revolution is still on [...]

10 criterias to help publishers choose the right ad server in 2013

10 criterias to help publishers choose the right ad server in 2013

Posted On: January 16, 2013

Why choosing the right ad server is important   An ad server is a tool at publisher’s disposal [...]