Friday, Oct. 31, 2014

Archive for Online-Advertising

Infographic: 6 best practices for RTB – A publisher’s perspective

Infographic: 6 best practices for RTB – A publisher’s perspective

Posted On: September 08, 2014

Several case studies of publishers meeting great results using Smart AdServer RTB+ to generate additional programmatic revenue have [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

Infographic: Advertising in Responsive Design

Infographic: Advertising in Responsive Design

Posted On: June 05, 2014

Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Posted On: May 07, 2014

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

Posted On: January 24, 2014

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of [...]

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

Posted On: November 19, 2013

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]

7 reasons ad servers are key in the real time advertising ecosystem

7 reasons ad servers are key in the real time advertising ecosystem

Posted On: February 14, 2013

The digital advertising ecosystem has been experiencing many changes in recent years and the revolution is still on [...]