Thursday, Nov. 27, 2014

Archive for Online-Advertising

Case study : how Business Ad Network built an efficient rich media strategy

Case study : how Business Ad Network built an efficient rich media strategy

Posted On: November 26, 2014

Today, we are pleased to share a case study about one of our main Polish customers. BAN.pl has [...]

ATS Paris 2014 – State of Programmatic Advertising in France in 2014 

ATS Paris 2014 – State of Programmatic Advertising in France in 2014 

Posted On: November 19, 2014

The second edition of ATS was organized  by Exchange Wire a couple of days ago in Paris, providing [...]

Which Perspective for Mobile Advertising In brazil? Interview With João Carvalho, Hands .Mobi

Which Perspective for Mobile Advertising In brazil? Interview With João Carvalho, Hands .Mobi

Posted On: November 14, 2014

In Brazil, mobile now represents a significant part of digital media investments. At Smart AdServer, thanks to our innovative [...]

How Publishers are dealing with this Ad Blocker threat?

How Publishers are dealing with this Ad Blocker threat?

Posted On: November 05, 2014

Ad blockers, these simple browser extensions endangering publishers business model. Ad blockers, these plugins that prevent browsers from [...]

Infographic: 6 best practices for RTB – A publisher’s perspective

Infographic: 6 best practices for RTB – A publisher’s perspective

Posted On: September 08, 2014

Several case studies of publishers meeting great results using Smart AdServer RTB+ to generate additional programmatic revenue have [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

Infographic: Advertising in Responsive Design

Infographic: Advertising in Responsive Design

Posted On: June 05, 2014

Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Posted On: May 07, 2014

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]