Tuesday, Jun. 3, 2014

Archive for Online-Advertising

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Posted On: May 07, 2014

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

Posted On: January 24, 2014

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of [...]

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

Posted On: November 19, 2013

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]

7 reasons ad servers are key in the real time advertising ecosystem

7 reasons ad servers are key in the real time advertising ecosystem

Posted On: February 14, 2013

The digital advertising ecosystem has been experiencing many changes in recent years and the revolution is still on [...]

10 criterias to help publishers choose the right ad server in 2013

10 criterias to help publishers choose the right ad server in 2013

Posted On: January 16, 2013

Why choosing the right ad server is important   An ad server is a tool at publisher’s disposal [...]

What is the future of the interactive media? Read The  collaborative ebook by IAB

What is the future of the interactive media? Read The collaborative ebook by IAB

Posted On: December 14, 2012

 Discover what might be the future of the interactive media!    More than 200 international digital marketing specialists were gathered [...]

What is an ad server and why could you need one?

What is an ad server and why could you need one?

Posted On: November 29, 2012

What is an ad server? This title might sound tricky for anyone that is already familiar with ad [...]