Wednesday, Feb. 19, 2014

Archive for Online-Advertising

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

Posted On: November 19, 2013

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]

7 reasons ad servers are key in the real time advertising ecosystem

7 reasons ad servers are key in the real time advertising ecosystem

Posted On: February 14, 2013

The digital advertising ecosystem has been experiencing many changes in recent years and the revolution is still on [...]

10 criterias to help publishers choose the right ad server in 2013

10 criterias to help publishers choose the right ad server in 2013

Posted On: January 16, 2013

Why choosing the right ad server is important   An ad server is a tool at publisher’s disposal [...]

What is the future of the interactive media? Read The  collaborative ebook by IAB

What is the future of the interactive media? Read The collaborative ebook by IAB

Posted On: December 14, 2012

 Discover what might be the future of the interactive media!    More than 200 international digital marketing specialists were gathered [...]

What is an ad server and why could you need one?

What is an ad server and why could you need one?

Posted On: November 29, 2012

What is an ad server? This title might sound tricky for anyone that is already familiar with ad [...]

Interest Targeting on Web & Mobile : What it means for Advertisers & Publishers

Interest Targeting on Web & Mobile : What it means for Advertisers & Publishers

Posted On: October 11, 2012

As social networks can use data and social graph shared by users, Interest Targeting is one of the [...]