Friday, Oct. 24, 2014

Archive for Mobile Advertising

New Smart AdServer’s iOS Display SDK now supports iOS8

New Smart AdServer’s iOS Display SDK now supports iOS8

Posted On: September 17, 2014

As mentioned last week, we are happy to announce the release of our new iOS Display SDK, version [...]

Say hello to iOS8 and the new iPhones 6

Say hello to iOS8 and the new iPhones 6

Posted On: September 11, 2014

Last Monday, Apple announced the official launch of iOS8, a new OS version for iPhone and iPad. iOS [...]

New SDK supporting Google Advertising ID

New SDK supporting Google Advertising ID

Posted On: August 13, 2014

Google Advertising ID compulsory for Android apps since August Last year Apple introduced IDFA, a dedicated user ID, [...]

Infographic: Advertising in Responsive Design

Infographic: Advertising in Responsive Design

Posted On: June 05, 2014

Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

Mobile branding in 2014:  innovative capabilities with our new iOS & Android SDKs

Mobile branding in 2014: innovative capabilities with our new iOS & Android SDKs

Posted On: April 30, 2014

As we highlighted in our latest infographic, advertisers are ready to jump onto the mobile band-wagon.  Advertisers are [...]

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Posted On: February 19, 2014

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

Posted On: January 24, 2014

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of [...]

How effective are mobile cookies regarding mobile tracking?

How effective are mobile cookies regarding mobile tracking?

Posted On: December 06, 2013

Understanding mobile tracking techniques is among the top preoccupations of digital marketers and advertisers as they are investing [...]

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

Posted On: November 19, 2013

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more [...]