Monday, Sep. 8, 2014

Archive for Mobile Advertising

New SDK supporting Google Advertising ID

New SDK supporting Google Advertising ID

Posted On: August 13, 2014

Google Advertising ID compulsory for Android apps since August Last year Apple introduced IDFA, a dedicated user ID, [...]

Infographic: Advertising in Responsive Design

Infographic: Advertising in Responsive Design

Posted On: June 05, 2014

Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

Mobile branding in 2014:  innovative capabilities with our new iOS & Android SDKs

Mobile branding in 2014: innovative capabilities with our new iOS & Android SDKs

Posted On: April 30, 2014

As we highlighted in our latest infographic, advertisers are ready to jump onto the mobile band-wagon.  Advertisers are [...]

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Posted On: February 19, 2014

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

Posted On: January 24, 2014

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of [...]

How effective are mobile cookies regarding mobile tracking?

How effective are mobile cookies regarding mobile tracking?

Posted On: December 06, 2013

Understanding mobile tracking techniques is among the top preoccupations of digital marketers and advertisers as they are investing [...]

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

Posted On: November 19, 2013

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more [...]

iOS 7 : Adoption rate in Europe One Week On

iOS 7 : Adoption rate in Europe One Week On

Posted On: September 27, 2013

From most accounts, iOS 7 adoption rate in US has been soaring very fast, faster than latest Android version [...]

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

Posted On: September 18, 2013

As Apple announced last Tuesday,today is the official launch of  iOS 7,  the iPhone 5C & 5s will be [...]