Wednesday, Feb. 19, 2014

Archive for Mobile Advertising

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Posted On: February 19, 2014

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. [...]

How effective are mobile cookies regarding mobile tracking?

How effective are mobile cookies regarding mobile tracking?

Posted On: December 06, 2013

Understanding mobile tracking techniques is among the top preoccupations of digital marketers and advertisers as they are investing [...]

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

Posted On: November 19, 2013

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more [...]

iOS 7 : Adoption rate in Europe One Week On

iOS 7 : Adoption rate in Europe One Week On

Posted On: September 27, 2013

From most accounts, iOS 7 adoption rate in US has been soaring very fast, faster than latest Android version [...]

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

Posted On: September 18, 2013

As Apple announced last Tuesday,today is the official launch of  iOS 7,  the iPhone 5C & 5s will be [...]

Mobile Rich Media – Say hello to our new MRAID 2.0 compliant SDKs

Mobile Rich Media – Say hello to our new MRAID 2.0 compliant SDKs

Posted On: July 25, 2013

According to IAB sources, global mobile advertising revenues has surged 82.8% in 2012. The market is maturing in all [...]

Top 15 Android devices by ad impressions before Galaxy SIV launch

Top 15 Android devices by ad impressions before Galaxy SIV launch

Posted On: March 14, 2013

2012 was a key year when Android devices overtook iOS  in terms of mobile traffic (usage)  and also [...]

Mobile, the real new frontier of digital advertising for publishers?

Mobile, the real new frontier of digital advertising for publishers?

Posted On: March 04, 2013

Will the main challenge about digital advertising for publishers in 2013 deal with mobile monetization, before other main [...]

Infographic: 3 mobile advertising trends you should know in 2013

Infographic: 3 mobile advertising trends you should know in 2013

Posted On: February 21, 2013

As the Mobile World Congress 2013 is coming up in a couple of days, we thought it was [...]

10 criterias to help publishers choose the right ad server in 2013

10 criterias to help publishers choose the right ad server in 2013

Posted On: January 16, 2013

Why choosing the right ad server is important   An ad server is a tool at publisher’s disposal [...]