Monday, Nov. 24, 2014

Archive for Ad Operations

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

Posted On: September 22, 2014

Programmatic buying and selling is growing rapidly in the LatAm region and publishers are defining the right way [...]

Infographic: 6 best practices for RTB – A publisher’s perspective

Infographic: 6 best practices for RTB – A publisher’s perspective

Posted On: September 08, 2014

Several case studies of publishers meeting great results using Smart AdServer RTB+ to generate additional programmatic revenue have [...]

Premium programmatic marketplaces, the real opportunity for Publishers ?

Premium programmatic marketplaces, the real opportunity for Publishers ?

Posted On: July 09, 2014

Having emerged from the remnant inventory monetization, the programmatic demand is now driving a significant part of digital [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Tip n°2 to help publishers better use Smart AdServer

Tip n°2 to help publishers better use Smart AdServer

Posted On: March 07, 2014

The first simple tip we advised to boost your productivity while using Smart AdServer was: edit several items/ [...]

Simple tips to help publishers better use Smart AdServer: 1/3

Simple tips to help publishers better use Smart AdServer: 1/3

Posted On: February 06, 2014

When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

Posted On: January 24, 2014

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]