Wednesday, Aug. 13, 2014

Archive for Ad Operations

Premium programmatic marketplaces, the real opportunity for Publishers ?

Premium programmatic marketplaces, the real opportunity for Publishers ?

Posted On: July 09, 2014

Having emerged from the remnant inventory monetization, the programmatic demand is now driving a significant part of digital [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

Posted On: June 17, 2014

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

Posted On: May 30, 2014

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

Posted On: March 20, 2014

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling [...]

Tip n°2 to help publishers better use Smart AdServer

Tip n°2 to help publishers better use Smart AdServer

Posted On: March 07, 2014

The first simple tip we advised to boost your productivity while using Smart AdServer was: edit several items/ [...]

Simple tips to help publishers better use Smart AdServer: 1/3

Simple tips to help publishers better use Smart AdServer: 1/3

Posted On: February 06, 2014

When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

Posted On: January 24, 2014

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

Posted On: October 11, 2013

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation [...]

Admonsters OPS London’s compte rendu – Current trends about Ad Ops & digital advertising

Admonsters OPS London’s compte rendu – Current trends about Ad Ops & digital advertising

Posted On: April 30, 2013

A few days ago, the Admonsters OPS  took place in London, gathering several actors of the digital advertising [...]

7 reasons ad servers are key in the real time advertising ecosystem

7 reasons ad servers are key in the real time advertising ecosystem

Posted On: February 14, 2013

The digital advertising ecosystem has been experiencing many changes in recent years and the revolution is still on [...]