Why should you read this article?

Because transparency in the programmatic ecosystem is the only way for publishers to make sure they're not being taken advantage of.
Maya Lawrence

CMO Corey Kronengold addressed the French ad tech industry on Tuesday at Viuz’s annual Marketing Remix. The day-long event focused on programmatic and featured a variety of players, both small and large. Viuz asked Corey to talk about transparency, which is a major topic not only for SmartAdServer, but any publisher who wants to secure ad revenue so that they can continue making great content. Transparency is the only way for publishers to control potential earnings based on audience data and inventory.

Corey’s speech, “Transparency, the Key to Control” was a straight-forward, publisher-focused presentation that explained just how many hands are in publishers’ pockets, taking away their hard earned revenue. Here are a few of the key takeaways:

transparency programmatic monetization

transparency programmatic monetization

transparency programmatic monetization

transparency programmatic monetization

Corey concluded the speech by reminding publishers that they have the ability to make a change by demanding transparency across their entire stack. Moreover, transparency between advertisers and publishers is a good thing. If it reduces the inefficiencies that lead to arbitrage, advertisers could pay less and publishers would get paid more.

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Article July 23 2017

Quality at Smart AdServer

Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA. For publishers, quality can mean the creatives that appear on their websites. For buyers, quality signifies the sites on which their ads appear and the content that surrounds those ads.