Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA. For publishers, quality can mean the creatives that appear on their websites. For buyers, quality signifies the sites on which their ads appear and the content that surrounds those ads.
Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
Learn how Programmatic Direct will transform buying and trafficking workflows through automation and discovery.
Want to learn all about Server-to-Server Header Bidding? Romain Job, Smart AdServer General Manager US give you some keys!