Smart AdServer's Blog http://blog.smartadserver.com Online / Mobile Advertising News & Company news by Smart AdServer Fri, 17 Feb 2017 07:25:56 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Register for Our Webinar on Mobile Advertising Trends! http://blog.smartadserver.com/2017/02/register-webinar-mobile-advertising-trends/ http://blog.smartadserver.com/2017/02/register-webinar-mobile-advertising-trends/#comments Thu, 02 Feb 2017 20:10:56 +0000 http://blog.smartadserver.com/?p=35060 Join our webinar on Tuesday, February 21 at 4:30 pm CET/10:30 am ET. The event will feature Thomas Husson, VP and Principal Analyst at Forrester Research.]]> http://blog.smartadserver.com/2017/02/register-webinar-mobile-advertising-trends/feed/ 0 A Few Good Units: Mobile Challenges Going Into 2017 http://blog.smartadserver.com/2017/01/good-units-mobile-challenges-2017/ http://blog.smartadserver.com/2017/01/good-units-mobile-challenges-2017/#comments Tue, 24 Jan 2017 08:42:30 +0000 http://blog.smartadserver.com/?p=35048 This admonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google's announcement to downgrade sites serving disruptive ads on mobile. ]]> http://blog.smartadserver.com/2017/01/good-units-mobile-challenges-2017/feed/ 0 Top 5 Programmatic Blog Posts of 2016 http://blog.smartadserver.com/2017/01/popular-blog-posts-2016/ http://blog.smartadserver.com/2017/01/popular-blog-posts-2016/#comments Mon, 16 Jan 2017 22:25:55 +0000 http://blog.smartadserver.com/?p=35024 What were our most popular programmatic blog posts in 2016? Find out in this top 5 list!]]> http://blog.smartadserver.com/2017/01/popular-blog-posts-2016/feed/ 0 8 Ways to Boost Your 2017 Programmatic Monetization Strategy http://blog.smartadserver.com/2017/01/8-ways-boost-2017-programmatic-monetization-strategy/ http://blog.smartadserver.com/2017/01/8-ways-boost-2017-programmatic-monetization-strategy/#comments Thu, 05 Jan 2017 09:01:28 +0000 http://blog.smartadserver.com/?p=35000 We've got 8 ways to make sure you're on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!]]> http://blog.smartadserver.com/2017/01/8-ways-boost-2017-programmatic-monetization-strategy/feed/ 0 3 Things to Know About Rewarded Video http://blog.smartadserver.com/2016/12/3-rewarded-video/ http://blog.smartadserver.com/2016/12/3-rewarded-video/#comments Mon, 19 Dec 2016 11:39:55 +0000 http://blog.smartadserver.com/?p=34989 Learn how to be successful with rewarded video. It's one of the best ways for app developers, publishers, and ad networks to monetize video inventory!]]> http://blog.smartadserver.com/2016/12/3-rewarded-video/feed/ 0 Standing up to GAFA with a Universal ID http://blog.smartadserver.com/2016/12/standing-gafa-universal-id/ http://blog.smartadserver.com/2016/12/standing-gafa-universal-id/#comments Wed, 07 Dec 2016 17:25:33 +0000 http://blog.smartadserver.com/?p=34977 DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart's involvement. ]]> http://blog.smartadserver.com/2016/12/standing-gafa-universal-id/feed/ 0 Charity in the Digital Media Industry: Q&A w/ Tom Deierlein http://blog.smartadserver.com/2016/11/charity-digital-media-industry-qa-tom-deierlein/ http://blog.smartadserver.com/2016/11/charity-digital-media-industry-qa-tom-deierlein/#comments Wed, 30 Nov 2016 13:28:31 +0000 http://blog.smartadserver.com/?p=34969 Tom Deierlein is an ex-ad exec and founder of the TD Foundation. Learn what role the advertising agency has played in the growth of this phenomenal non-profit dedicated to aiding children. ]]> http://blog.smartadserver.com/2016/11/charity-digital-media-industry-qa-tom-deierlein/feed/ 0 Smart AdServer Signs BVDW Code of Conduct for Programmatic Advertising http://blog.smartadserver.com/2016/11/smart-adserver-signs-bvdw-code-conduct-programmatic-advertising/ http://blog.smartadserver.com/2016/11/smart-adserver-signs-bvdw-code-conduct-programmatic-advertising/#comments Fri, 25 Nov 2016 11:53:42 +0000 http://blog.smartadserver.com/?p=34959 We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market. ]]> http://blog.smartadserver.com/2016/11/smart-adserver-signs-bvdw-code-conduct-programmatic-advertising/feed/ 0 The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media http://blog.smartadserver.com/2016/11/true-programmatic-setup-talk-smart-adserver-genesis-media/ http://blog.smartadserver.com/2016/11/true-programmatic-setup-talk-smart-adserver-genesis-media/#comments Fri, 25 Nov 2016 07:44:13 +0000 http://blog.smartadserver.com/?p=34940 Get the scoop on programmatic video and server-side implementation (S2S) in this AdMonsters interview with US Country Manager Romain Job and Genesis CEO, Mark Yackanich. ]]> http://blog.smartadserver.com/2016/11/true-programmatic-setup-talk-smart-adserver-genesis-media/feed/ 0 Stratégies Publishes New Programmatic Landscape http://blog.smartadserver.com/2016/11/stratgies-publishes-programmatic-landscape/ http://blog.smartadserver.com/2016/11/stratgies-publishes-programmatic-landscape/#comments Thu, 24 Nov 2016 13:26:10 +0000 http://blog.smartadserver.com/?p=34952 Stratégies just released the 2016 version of its "Programmatic Landscape" for French ad tech. Like all the other landscapes of the ecosystem, it's growing rapidly. Check out the schema who's who.]]> http://blog.smartadserver.com/2016/11/stratgies-publishes-programmatic-landscape/feed/ 0