Smart AdServer's Blog http://blog.smartadserver.com Online / Mobile Advertising News & Company news by Smart AdServer Wed, 03 Aug 2016 14:47:42 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 What’s a Full Stack Ad Platform for Publishers? http://blog.smartadserver.com/2016/08/whats-a-full-stack-ad-platform-for-publishers/ http://blog.smartadserver.com/2016/08/whats-a-full-stack-ad-platform-for-publishers/#comments Wed, 03 Aug 2016 13:05:21 +0000 http://blog.smartadserver.com/?p=34617 Full stack ad platforms have emerged as a solution to the challengers publishers face in an increasingly fragmented ad tech market. But what's a full stack, really? And are all full stacks the same? ]]> http://blog.smartadserver.com/2016/08/whats-a-full-stack-ad-platform-for-publishers/feed/ 1 Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe http://blog.smartadserver.com/2016/07/smart-adserver-ad-server-certified-nielsen-digital-ad-ratings-france-europe/ http://blog.smartadserver.com/2016/07/smart-adserver-ad-server-certified-nielsen-digital-ad-ratings-france-europe/#comments Thu, 28 Jul 2016 13:44:47 +0000 http://blog.smartadserver.com/?p=34607 Campaigns distributed on mobile applications via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings, which measures reach and frequency per campaign target.]]> http://blog.smartadserver.com/2016/07/smart-adserver-ad-server-certified-nielsen-digital-ad-ratings-france-europe/feed/ 0 What’s VPAID and Why Is It Important? http://blog.smartadserver.com/2016/07/vpaid-important/ http://blog.smartadserver.com/2016/07/vpaid-important/#comments Mon, 25 Jul 2016 15:53:59 +0000 http://blog.smartadserver.com/?p=34592 Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.]]> http://blog.smartadserver.com/2016/07/vpaid-important/feed/ 0 Programmatic Glossary http://blog.smartadserver.com/2016/07/programmatic-glossary/ http://blog.smartadserver.com/2016/07/programmatic-glossary/#comments Wed, 13 Jul 2016 08:20:12 +0000 http://blog.smartadserver.com/?p=34464 The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.]]> http://blog.smartadserver.com/2016/07/programmatic-glossary/feed/ 0 Holistic Yield Impact Assessment: Régie E-Commerce (REC) http://blog.smartadserver.com/2016/07/holistic-yield-impact-assessment-rgie-ecommerce-rec/ http://blog.smartadserver.com/2016/07/holistic-yield-impact-assessment-rgie-ecommerce-rec/#comments Wed, 06 Jul 2016 12:39:33 +0000 http://blog.smartadserver.com/?p=34447 Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here. ]]> http://blog.smartadserver.com/2016/07/holistic-yield-impact-assessment-rgie-ecommerce-rec/feed/ 0 Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format http://blog.smartadserver.com/2016/07/smart-adserver-launches-oneofakind-goto-vertical-video-format/ http://blog.smartadserver.com/2016/07/smart-adserver-launches-oneofakind-goto-vertical-video-format/#comments Mon, 04 Jul 2016 21:37:36 +0000 http://blog.smartadserver.com/?p=34410 Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer's ready-to-use solution. ]]> http://blog.smartadserver.com/2016/07/smart-adserver-launches-oneofakind-goto-vertical-video-format/feed/ 0 What We Didn’t Learn in Cannes http://blog.smartadserver.com/2016/06/didnt-learn-cannes/ http://blog.smartadserver.com/2016/06/didnt-learn-cannes/#comments Thu, 30 Jun 2016 13:03:58 +0000 http://blog.smartadserver.com/?p=34399 Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.]]> http://blog.smartadserver.com/2016/06/didnt-learn-cannes/feed/ 0 Smart AdServer Makes Understanding Programmatic Easy http://blog.smartadserver.com/2016/06/smart-adserver-understanding-programmatic-easy/ http://blog.smartadserver.com/2016/06/smart-adserver-understanding-programmatic-easy/#comments Wed, 29 Jun 2016 09:17:44 +0000 http://blog.smartadserver.com/?p=34388 Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!]]> http://blog.smartadserver.com/2016/06/smart-adserver-understanding-programmatic-easy/feed/ 0 How Publishers Can Increase Their Programmatic Video Revenue http://blog.smartadserver.com/2016/06/publishers-increase-programmatic-video-revenue/ http://blog.smartadserver.com/2016/06/publishers-increase-programmatic-video-revenue/#comments Thu, 23 Jun 2016 09:46:59 +0000 http://blog.smartadserver.com/?p=34339 US Country Manager Romain Job and Genesis Media's Melissa Bonnick sat down at OPS 2106 for a Q&A, "How Publishers Can Increase Their Programmatic Video Revenue".]]> http://blog.smartadserver.com/2016/06/publishers-increase-programmatic-video-revenue/feed/ 0 Are programmatic guaranteed and automated guaranteed the same thing? http://blog.smartadserver.com/2016/06/programmatic-guaranteed-automated-guaranteed/ http://blog.smartadserver.com/2016/06/programmatic-guaranteed-automated-guaranteed/#comments Tue, 21 Jun 2016 15:42:53 +0000 http://blog.smartadserver.com/?p=34168 The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to keep up. Here we update our definitions for programmatic guaranteed and Automated Guaranteed. ]]> http://blog.smartadserver.com/2016/06/programmatic-guaranteed-automated-guaranteed/feed/ 0