Smart AdServer's Blog Online / Mobile Advertising News & Company news by Smart AdServer Wed, 21 Oct 2015 08:22:43 +0000 en-US hourly 1 What is Programmatic Guaranteed? Mon, 19 Oct 2015 12:04:34 +0000 Ad tech companies continuously innovate and new terms appear almost every day to describe concepts and products. It can be confusing, sometimes… Recently at Smart AdServer, we debated about the usage of the term: Programmatic Guaranteed. We read the IAB […]]]> 0 Smart AdServer, the “Smart” alternative to AdJuggler Fri, 18 Sep 2015 12:30:46 +0000 In case you haven’t been in the loop, AdJuggler has recently been having some sustainability issues, leaving many out there to wonder “what is happening?!” in complete disarray. Instead of panicking, trying to find the right replacement solution, we’d like to […]]]> 0 Extend rich media format sales to programmatic channels. Thu, 17 Sep 2015 14:25:03 +0000 In the programmatic advertising market, it is increasingly common to combine performance and branding rationale. Buyer interest in rich media formats has also clearly increased since the beginning of 2015. During the first half-year, the volume of inventory available for […]]]> 0 Adieu to the Flash legacy Fri, 04 Sep 2015 12:41:01 +0000 Flash has been around for what feels like forever. In some ways the Flash creative standard has been simple, but ensuring clicktag compatibility between platforms was not so straightforward. Everyone seems excited about letting go of the old Flash legacy. […]]]> 0 Smoothly transition from Flash to HTML5 creatives Thu, 23 Jul 2015 14:15:36 +0000 The recent news about Flash and the future behavior of the two most popular browsers, Firefox and Chrome, has raised a lot of concerns about Flash ads. As you may know, the next version of Chrome to be released in […]]]> 0 Mobile Deals already generate 40% of publishers’ mobile programmatic revenue Mon, 06 Jul 2015 14:51:43 +0000 Mobile Deals have driven the growth of mobile programmatic revenues in 1H 2015 & already generate 40% of publishers’ mobile programmatic revenue worldwide in Smart RTB+   What are Mobile Deals? Just like in Web, Mobile Deals enable publishers to […]]]> 0 New Smart AdServer iOS and Android SDKs 6.0 Tue, 30 Jun 2015 09:37:26 +0000 We are happy to announce the release of our new iOS and Android SDKs versions 6.0. These new versions of Smart AdServer SDKs include 3 very great expected features !   1. Mobile viewability measurement:   Advertisers always expect more […]]]> 1 Which perspective for Video Advertising in Uruguay? Interview with Montevideo COMM Thu, 23 Apr 2015 09:54:18 +0000 The growth of the digital video advertising market in the LatAm region is led by several key publishers who see the new opportunities that video can offer. The Smart AdServer’s goal is to support publishers during the evolution of the […]]]> 0 Agencies, how can you preview mobile ads when displayed using Smart AdServer? Wed, 04 Mar 2015 16:00:43 +0000 Nothing easier, download our dedicated mobile apps available for iPhone and Android devices. They include a specific QR code module that enable you to check how your mobile ad renders when displayed through the Smart AdServer SDKs or through a […]]]> 0 Smart AdServer plans to become independent to gain new momentum Fri, 20 Feb 2015 15:15:47 +0000 Smart AdServer, direct and programmatic advertising platform, plans to partner with Cathay Capital Private Equity. The investment fund, active across the United States, Europe and Asia, is an expert in supporting fast-growing SMEs with their crossborder growth strategies. Cathay Capital […]]]> 0