Smart AdServer's Blog Online / Mobile Advertising News & Company news by Smart AdServer Tue, 26 Apr 2016 14:06:17 +0000 en-US hourly 1 Switching from Liverail? Here are 4 reasons to choose Smart AdServer Tue, 26 Apr 2016 10:41:10 +0000 U.S. digital video ad spending reached nearly $7.8 billion in 2015, an increase of 33.8% over the previous year, according to eMarketer. The estimate represented 13.3% of total digital ad dollars. Out-stream is becoming the golden child of video — […]]]> 0 Are programmatic guaranteed and automated guaranteed the same thing? Thu, 14 Apr 2016 15:42:53 +0000 This article is an update of our October 2016 post entitled “What’s Programmatic Guaranteed?“   The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to keep up. Moreover, some of the […]]]> 0 The Rise of Out-stream Video Formats Mon, 04 Apr 2016 09:43:34 +0000   What’s In-stream? In-stream video advertisements run before, during or after a video. In industry lingo, that’s “pre-roll”, “mid-roll” or “post-roll”. The ads are served in the same player as the video being viewed and are comparable to the commercial […]]]> 0 Header Bidding: Don’t Believe The Hype Thu, 31 Mar 2016 13:32:33 +0000 Header bidding — also known as pre-bidding, advance bidding, holistic yield management and even “tagless integration” (even though it requires tags to function) — can be a great way for publishers to maximize the sale of unsold inventory left over […]]]> 0 Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer Fri, 25 Mar 2016 17:11:41 +0000 Genesis Media CEO Mark Yackanich discussed the merits of Smart AdServer in an interview with Bill Brazell that first appeared on the media and tech blog The Make Good. The two also broached subjects such as programmatic, fraud and adblocking. What follows is a […]]]> 0 The Evolution of IAB Video Advertising Standards Thu, 17 Mar 2016 22:10:42 +0000 Selling and serving video advertisements has been considered complicated for publishers and advertisers for two key reasons — their lack of familiarity with video players’ technical capabilities and the move towards the consumption of video on multiple screens. Although the […]]]> 0 The Many Shades of In-Feed Fri, 04 Mar 2016 17:49:33 +0000 Our four-part series has defined native advertising, discussed the ad blocking factor, and shared some best practices for serving native ads. You can say we’ve come full circle with this last piece; we’re delving into definitions, but this time with […]]]> 1 Native Ads Best Practices Fri, 26 Feb 2016 16:45:06 +0000 This article on best practices is the third in a four-part series on native advertising. Learn about Federal Trade Commission (FTC) regulations, best practices and what defines an acceptable ad. Get some paper out and grab a pen, you publishers! […]]]> 0 Smart AdServer Is Now AMP-Compliant! Wed, 24 Feb 2016 09:30:04 +0000 In October 2015, Google kickstarted the Accelerated Mobile Pages (AMP) Project to speed up mobile web page loading using AMP-HTML. AMP pages are cached and loaded instantly and publishers have control over the visual design and business model. Aware of […]]]> 0 If you were an ad, what kind would you be? Thu, 18 Feb 2016 17:22:33 +0000 From Rich Media to native ads, the land of ad formats is a diverse one. Rich Media is high-impact and immerses the user. Native ads are on the end of the spectrum; this format is discreet, adapting to the environment […]]]> 0