Smart AdServer's Blog Online / Mobile Advertising News & Company news by Smart AdServer Fri, 21 Oct 2016 10:34:07 +0000 en-US hourly 1 Client Q&A with Cooper Harris, CEO of Klickly Fri, 21 Oct 2016 09:11:42 +0000 Cooper Harris, CEO of Klickly, discusses her nontraditional entry into digital advertising, her CTA award, and how Smart AdServer helps Klickly offer its customers a great mobile advertising solution.]]> 0 CEO C. Geffray Explains Why Open Platforms Are Best for the Ecosystem Tue, 18 Oct 2016 09:01:53 +0000 Cyrille Geffray and David Pironon explain why open ad tech platforms, not walled gardens, are best for the online advertising ecosystem. Current server-to-server integrations are a fine example of Smart AdServer's commitment to openness. A solid response to header bidding, as they allow publishers to increase revenue by reaching the maximum number of buyers. ]]> 0 Transparency and Consolidation: C. Geffray and D. Pironon Talk SSP Challenges Wed, 12 Oct 2016 16:51:49 +0000 In this article, Cyrille Geffray and David Pironon of Smart AdServer discuss the lack of transparency in publisher-focused ad tech platforms. But Smart AdServer is betting that maximum transparency is the way to go. ]]> 0 Programmatic + Mobile + Branding with Sublime Skinz Mon, 10 Oct 2016 13:57:28 +0000 Sublime Skinz, which specializes in the distribution and optimization of skin-based advertising, has partnered with Smart AdServer to launch its new mobile web format, M-Skinz, available on programmatic exclusively via Smart RTB+. ]]> 0 Who Is Smart AdServer and What Makes Them Different? Wed, 28 Sep 2016 16:29:16 +0000 CMO Corey Kronengold discusses Smart AdServer and what sets them apart. The interview gives insights on solutions for publishers looking to rev up sales and maximize yield across all screens.]]> 0 Smart AdServer Boosts Revenue as Programmatic Investment Continues to Grow in France Wed, 28 Sep 2016 11:59:11 +0000 Programmatic continues to grow in France, and Smart AdServer's recent corporate stats are proof of that. The company has increased RTB video revenue tenfold and programmatic revenue has increased by over 250% since Q2. ]]> 0 Advertisers Are the New Publishers Fri, 23 Sep 2016 14:55:19 +0000 What's visual storytelling? And why was "Advertising is publishing" such a hot topic at dmexco 2016? Let’s take a closer look in this blog post.]]> 0 The Top Three Ad Tech Themes from dmexco 2016 Thu, 22 Sep 2016 21:56:10 +0000 What were the three hottest ad tech topics at dmexco this year? Check out our list and find out! You'll also get video links to some of the best dmexco presentations. ]]> 0 What’s the Internet’s Deal with Apple? Mon, 12 Sep 2016 14:25:01 +0000 Our latest blog post on why the Internet's mad at Apple, the new iPhone 7 and what to expect from iOS 10. Plus information on how to download our newest SDK 6.4.1.]]> 0 What’s a Full Stack Ad Platform for Publishers? Wed, 03 Aug 2016 13:05:21 +0000 Full stack ad platforms have emerged as a solution to the challengers publishers face in an increasingly fragmented ad tech market. But what's a full stack, really? And are all full stacks the same? ]]> 1