Smart AdServer's Blog Online / Mobile Advertising News & Company news by Smart AdServer Wed, 03 Aug 2016 14:47:42 +0000 en-US hourly 1 What’s a Full Stack Ad Platform for Publishers? Wed, 03 Aug 2016 13:05:21 +0000 Full stack ad platforms have emerged as a solution to the challengers publishers face in an increasingly fragmented ad tech market. But what's a full stack, really? And are all full stacks the same? ]]> 1 Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe Thu, 28 Jul 2016 13:44:47 +0000 Campaigns distributed on mobile applications via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings, which measures reach and frequency per campaign target.]]> 0 What’s VPAID and Why Is It Important? Mon, 25 Jul 2016 15:53:59 +0000 Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.]]> 0 Programmatic Glossary Wed, 13 Jul 2016 08:20:12 +0000 The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.]]> 0 Holistic Yield Impact Assessment: Régie E-Commerce (REC) Wed, 06 Jul 2016 12:39:33 +0000 Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here. ]]> 0 Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format Mon, 04 Jul 2016 21:37:36 +0000 Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer's ready-to-use solution. ]]> 0 What We Didn’t Learn in Cannes Thu, 30 Jun 2016 13:03:58 +0000 Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.]]> 0 Smart AdServer Makes Understanding Programmatic Easy Wed, 29 Jun 2016 09:17:44 +0000 Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!]]> 0 How Publishers Can Increase Their Programmatic Video Revenue Thu, 23 Jun 2016 09:46:59 +0000 US Country Manager Romain Job and Genesis Media's Melissa Bonnick sat down at OPS 2106 for a Q&A, "How Publishers Can Increase Their Programmatic Video Revenue".]]> 0 Are programmatic guaranteed and automated guaranteed the same thing? Tue, 21 Jun 2016 15:42:53 +0000 The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to keep up. Here we update our definitions for programmatic guaranteed and Automated Guaranteed. ]]> 0