Smart AdServer's Blog Online / Mobile Advertising News & Company news by Smart AdServer Wed, 30 Nov 2016 18:31:03 +0000 en-US hourly 1 Charity in the Digital Media Industry: Q&A w/ Tom Deierlein Wed, 30 Nov 2016 13:28:31 +0000 Tom Deierlein is an ex-ad exec and founder of the TD Foundation. Learn what role the advertising agency has played in the growth of this phenomenal non-profit dedicated to aiding children. ]]> 0 Smart AdServer Signs BVDW Code of Conduct for Programmatic Advertising Fri, 25 Nov 2016 11:53:42 +0000 We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market. ]]> 0 The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media Fri, 25 Nov 2016 07:44:13 +0000 Get the scoop on programmatic video and server-side implementation (S2S) in this AdMonsters interview with US Country Manager Romain Job and Genesis CEO, Mark Yackanich. ]]> 0 Stratégies Publishes New Programmatic Landscape Thu, 24 Nov 2016 13:26:10 +0000 Stratégies just released the 2016 version of its "Programmatic Landscape" for French ad tech. Like all the other landscapes of the ecosystem, it's growing rapidly. Check out the schema who's who.]]> 0 Marketing Remix Keynote, “Transparency, the Key to Control” Wed, 16 Nov 2016 08:41:48 +0000 Publishers, want to know how many hands are in your pocket? CMO Corey Kronengold explains the importance of transparency in ad tech. ]]> 0 Smart Marketing Remix Picks for Publishers Thu, 10 Nov 2016 09:13:05 +0000 Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.]]> 0 Smart Tech: What’s Unity? And Can You Build a Bridge? Tue, 08 Nov 2016 13:02:21 +0000 In our first "Smart Tech" piece, mobile developer Loïc Giron Dit Metaz tells us what Unity has brought the tech world and how Smart AdServer built a bridge between Unity and its mobile SDK.]]> 0 Smart AdServer Ramps Up Vertical Video Ads to Meet Market Demand Mon, 07 Nov 2016 12:03:27 +0000 Check out this article from VideoNuze about Smart AdServer's Vertical Video format. Learn about how the ad network Adgage is taking advantage of this hot new format!]]> 0 IAB: Flexible Ad Formats for All Screens Thu, 03 Nov 2016 16:26:07 +0000 Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.]]> 0 Smart ad:tech Picks for Publishers Mon, 31 Oct 2016 14:29:29 +0000 From programmatic video to native advertising, we've compiled a list of "not to miss" ad:tech NYC conferences for publishers. Find out who's speaking when, and which talks to focus on. ]]> 0