Smart AdServer's Blog Online / Mobile Advertising News & Company news by Smart AdServer Tue, 02 Feb 2016 10:14:00 +0000 en-US hourly 1 Defining Native Advertising: Let’s Get Our Terms Straight Fri, 29 Jan 2016 17:06:18 +0000 This is the first article in a series about native advertising, a complicated subject that we believe deserves in-depth treatment. What’s native advertising? You probably think you already know. Most define it as publicity that blends into the look and feel […]]]> 0 Mobile and Video and Programmatic! Oh My! Fri, 22 Jan 2016 11:58:39 +0000 Smart’s RTB Product Owner Elmostapha Beljebbar had the honor of giving a keynote speech at the “Programmatic Mobile Morning” event sponsored by TabMo this past December. He took on the challenging task of explaining programmatic video on mobile! The slideshow title, […]]]> 0 Top 6 Digital Marketing Trends for 2016 Thu, 07 Jan 2016 11:07:23 +0000 The end of the year is certainly a time for celebration, reminiscing and resolutions. But the beginning of the year is the time for predictions! So, what awaits the ad tech industry this year? Peruse our list of the Top […]]]> 0 From Banner Ads to Full-Page Takeovers: Yes, programmatic branding is possible! Fri, 18 Dec 2015 11:04:42 +0000 Programmatic is like that difficult teenager that’s finally grown up and matured into a fine adult. One that, even if you’re ashamed to admit it, you’d like to be friends with. Today it’s not just jabbering on and on about […]]]> 0 What is Programmatic Guaranteed? Mon, 19 Oct 2015 12:04:34 +0000 Ad tech companies continuously innovate and new terms appear almost every day to describe concepts and products. It can be confusing, sometimes… Recently at Smart AdServer, we debated about the usage of the term: Programmatic Guaranteed. We read the IAB […]]]> 0 Smart AdServer, the “Smart” alternative to AdJuggler Fri, 18 Sep 2015 12:30:46 +0000 In case you haven’t been in the loop, AdJuggler has recently been having some sustainability issues, leaving many out there to wonder “what is happening?!” in complete disarray. Instead of panicking, trying to find the right replacement solution, we’d like to […]]]> 0 Extend rich media format sales to programmatic channels. Thu, 17 Sep 2015 14:25:03 +0000 In the programmatic advertising market, it is increasingly common to combine performance and branding rationale. Buyer interest in rich media formats has also clearly increased since the beginning of 2015. During the first half-year, the volume of inventory available for […]]]> 0 Adieu to the Flash legacy Fri, 04 Sep 2015 12:41:01 +0000 Flash has been around for what feels like forever. In some ways the Flash creative standard has been simple, but ensuring clicktag compatibility between platforms was not so straightforward. Everyone seems excited about letting go of the old Flash legacy. […]]]> 0 Smoothly transition from Flash to HTML5 creatives Thu, 23 Jul 2015 14:15:36 +0000 The recent news about Flash and the future behavior of the two most popular browsers, Firefox and Chrome, has raised a lot of concerns about Flash ads. As you may know, the next version of Chrome to be released in […]]]> 0 Mobile Deals already generate 40% of publishers’ mobile programmatic revenue Mon, 06 Jul 2015 14:51:43 +0000 Mobile Deals have driven the growth of mobile programmatic revenues in 1H 2015 & already generate 40% of publishers’ mobile programmatic revenue worldwide in Smart RTB+   What are Mobile Deals? Just like in Web, Mobile Deals enable publishers to […]]]> 0