Smart AdServer's Blog http://blog.smartadserver.com Online / Mobile Advertising News & Company news by Smart AdServer Thu, 30 Jun 2016 15:39:54 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 What We Didn’t Learn in Cannes http://blog.smartadserver.com/2016/06/didnt-learn-cannes/ http://blog.smartadserver.com/2016/06/didnt-learn-cannes/#comments Thu, 30 Jun 2016 13:03:58 +0000 http://blog.smartadserver.com/?p=34399 Despite the addition of Lions Innovation and the plethora of ad tech companies docked just outside the palais, Cannes Lions has remained agency-heavy, creative-focused and distinctively non-ad tech. Which makes sense. After all, it was founded by and has long […]]]> http://blog.smartadserver.com/2016/06/didnt-learn-cannes/feed/ 0 Smart AdServer Makes Understanding Programmatic Easy http://blog.smartadserver.com/2016/06/smart-adserver-understanding-programmatic-easy/ http://blog.smartadserver.com/2016/06/smart-adserver-understanding-programmatic-easy/#comments Wed, 29 Jun 2016 09:17:44 +0000 http://blog.smartadserver.com/?p=34388 Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat! This video sheds light on OpenDirect, OpenRTB, open auction, private auction, preferred deals, direct deals, Automated Guaranteed, programmatic guaranteed, PMP (private marketplace), programmatic reserved, programmatic direct, and […]]]> http://blog.smartadserver.com/2016/06/smart-adserver-understanding-programmatic-easy/feed/ 0 How Publishers Can Increase Their Programmatic Video Revenue http://blog.smartadserver.com/2016/06/publishers-increase-programmatic-video-revenue/ http://blog.smartadserver.com/2016/06/publishers-increase-programmatic-video-revenue/#comments Thu, 23 Jun 2016 09:46:59 +0000 http://blog.smartadserver.com/?p=34339 US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down for a Q&A at OPS 2106 in New York. The highlights video below summarizes the panel discussion, “How Publishers Can Increase Their Programmatic Video Revenue”. Check it out to get their take […]]]> http://blog.smartadserver.com/2016/06/publishers-increase-programmatic-video-revenue/feed/ 0 Are programmatic guaranteed and automated guaranteed the same thing? http://blog.smartadserver.com/2016/06/programmatic-guaranteed-automated-guaranteed/ http://blog.smartadserver.com/2016/06/programmatic-guaranteed-automated-guaranteed/#comments Tue, 21 Jun 2016 15:42:53 +0000 http://blog.smartadserver.com/?p=34168 This article is an update of our October 2015 post entitled “What’s Programmatic Guaranteed?“   The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to keep up. Moreover, some of the […]]]> http://blog.smartadserver.com/2016/06/programmatic-guaranteed-automated-guaranteed/feed/ 0 Will Video Ad Production Change Now that Vertical Video is on the Rise? http://blog.smartadserver.com/2016/06/video-ad-production-change-vertical-video-rise/ http://blog.smartadserver.com/2016/06/video-ad-production-change-vertical-video-rise/#comments Mon, 20 Jun 2016 10:16:26 +0000 http://blog.smartadserver.com/?p=34321 Our second article in a three part series on vertical video takes a look at the impact the format will have on the way video advertisements are conceived, produced and filmed.   That hilarious PSA on the dangers of vertical video […]]]> http://blog.smartadserver.com/2016/06/video-ad-production-change-vertical-video-rise/feed/ 0 Top 10 Twitter Accounts to Follow Before Cannes Lions http://blog.smartadserver.com/2016/06/top-10-twitter-accounts-follow-cannes-lions/ http://blog.smartadserver.com/2016/06/top-10-twitter-accounts-follow-cannes-lions/#comments Thu, 16 Jun 2016 16:59:29 +0000 http://blog.smartadserver.com/?p=34342 In two days, the best and brightest of the advertising world will descend upon Cannes for the annual Cannes Lions gathering. Moguls, entrepreneurs, celebrities and techies alike will spend seven days networking, meeting, greeting, conversing, workshopping, awarding and partying with the […]]]> http://blog.smartadserver.com/2016/06/top-10-twitter-accounts-follow-cannes-lions/feed/ 0 Q&A with Smart AdServer CEO Cyrille Geffray http://blog.smartadserver.com/2016/06/qa-smart-adserver-ceo-cyrille-geffray/ http://blog.smartadserver.com/2016/06/qa-smart-adserver-ceo-cyrille-geffray/#comments Wed, 08 Jun 2016 08:50:07 +0000 http://blog.smartadserver.com/?p=34300 The following is an interview with Smart AdServer CEO Cyrille Geffray. He discusses the company’s position in the market, its global presence, the 2016 hiring surge and this year’s revenue ambitions.  INTERVIEWER: What’s Smart AdServer’s current position in the ad tech market? CYRILLE […]]]> http://blog.smartadserver.com/2016/06/qa-smart-adserver-ceo-cyrille-geffray/feed/ 0 How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part II http://blog.smartadserver.com/2016/05/vast-40-responds-emerging-challenges-digital-video-advertising-part-ii/ http://blog.smartadserver.com/2016/05/vast-40-responds-emerging-challenges-digital-video-advertising-part-ii/#comments Mon, 30 May 2016 12:54:10 +0000 http://blog.smartadserver.com/?p=34274 The first piece in our series on video advertising standards, The Evolution of IAB Video Standards, traces the history of VAST, VPAID and VMAP. The second article explores VAST 4.0.’s response to market challenges through the creation of advertiser and publisher […]]]> http://blog.smartadserver.com/2016/05/vast-40-responds-emerging-challenges-digital-video-advertising-part-ii/feed/ 0 How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part I http://blog.smartadserver.com/2016/05/vast-4-responds-emerging-challenges-digital-video-advertising/ http://blog.smartadserver.com/2016/05/vast-4-responds-emerging-challenges-digital-video-advertising/#comments Fri, 27 May 2016 13:52:41 +0000 http://blog.smartadserver.com/?p=34267 The first piece in our series on video advertising standards, The Evolution of IAB Video Standards, traces the history of VAST, VPAID and VMAP. This second article explores VAST 4.0.’s response to market challenges through the creation of advertiser and […]]]> http://blog.smartadserver.com/2016/05/vast-4-responds-emerging-challenges-digital-video-advertising/feed/ 0 New York vs. Paris: The Ad Tech Industry http://blog.smartadserver.com/2016/05/york-paris-ad-tech-industry/ http://blog.smartadserver.com/2016/05/york-paris-ad-tech-industry/#comments Tue, 24 May 2016 09:29:09 +0000 http://blog.smartadserver.com/?p=34252 Inspired by graphic designer Vahram Muratyan’s blog-turned-book, Smart AdServer created a “New York versus Paris” infographic based on our observations of the ad tech industry. Ad tech is a global phenomenon, but the manner in which it manifests, how it […]]]> http://blog.smartadserver.com/2016/05/york-paris-ad-tech-industry/feed/ 0