Smart AdServer's Blog Online / Mobile Advertising News & Company news by Smart AdServer Fri, 27 May 2016 20:38:32 +0000 en-US hourly 1 How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part I Fri, 27 May 2016 13:52:41 +0000 The first piece in our series on video advertising standards, The Evolution of IAB Video Standards, traces the history of VAST, VPAID and VMAP. This second article explores VAST 4.0.’s response to market challenges through the creation of advertiser and […]]]> 0 New York vs. Paris: The Ad Tech Industry Tue, 24 May 2016 09:29:09 +0000 Inspired by graphic designer Vahram Muratyan’s blog-turned-book, Smart AdServer created a “New York versus Paris” infographic based on our observations of the ad tech industry. Ad tech is a global phenomenon, but the manner in which it manifests, how it […]]]> 0 Don’t hate! Why Vertical Video is the Next Big Thing Fri, 20 May 2016 09:40:51 +0000 Our first article in a three part series on Vertical Video. If it seems like everyone is always on their Android or iPhone, you’re right — there are now officially over 4.8 billion mobile phone users in the world. Dual […]]]> 0 Customer Case Study: Smart Forecasting Tool Fri, 13 May 2016 17:09:28 +0000     Download the Forecast Case Study in PDF format Access the Forecast Case Study via Slideshare   The client, currently operating in 40 countries, is one of Europe’s leading media companies. They’re not only one of the biggest newspaper […]]]> 0 Switching from Liverail? Here are 4 reasons to choose Smart AdServer Tue, 26 Apr 2016 10:41:10 +0000 U.S. digital video ad spending reached nearly $7.8 billion in 2015, an increase of 33.8% over the previous year, according to eMarketer. The estimate represented 13.3% of total digital ad dollars. Out-stream is becoming the golden child of video — […]]]> 0 Are programmatic guaranteed and automated guaranteed the same thing? Thu, 14 Apr 2016 15:42:53 +0000 This article is an update of our October 2015 post entitled “What’s Programmatic Guaranteed?“   The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to keep up. Moreover, some of the […]]]> 0 The Rise of Out-stream Video Formats Mon, 04 Apr 2016 09:43:34 +0000   What’s In-stream? In-stream video advertisements run before, during or after a video. In industry lingo, that’s “pre-roll”, “mid-roll” or “post-roll”. The ads are served in the same player as the video being viewed and are comparable to the commercial […]]]> 0 Header Bidding: Don’t Believe The Hype Thu, 31 Mar 2016 13:32:33 +0000 Header bidding — also known as pre-bidding, advance bidding, holistic yield management and even “tagless integration” (even though it requires tags to function) — can be a great way for publishers to maximize the sale of unsold inventory left over […]]]> 0 Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer Fri, 25 Mar 2016 17:11:41 +0000 Genesis Media CEO Mark Yackanich discussed the merits of Smart AdServer in an interview with Bill Brazell that first appeared on the media and tech blog The Make Good. The two also broached subjects such as programmatic, fraud and adblocking. What follows is a […]]]> 0 The Evolution of IAB Video Advertising Standards Thu, 17 Mar 2016 22:10:42 +0000 Selling and serving video advertisements has been considered complicated for publishers and advertisers for two key reasons — their lack of familiarity with video players’ technical capabilities and the move towards the consumption of video on multiple screens. Although the […]]]> 0