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September 11 2017

Smart dmexco 2017 Picks

Why should you read this article?

Because everyone wants to make the most out of their time at dmexco.
Maya Lawrence

dmexco — the German digital advertising trade fair and conference — is billing itself as the most important meeting place for techies, visionaries, media professionals and creative people. If you’re attending, your bound to have plenty of meetings, cocktail parties and dinners planned already. If you don’t have the time to plod through the hundreds of sessions to find the most interesting ones, check out our Smart dmexco 2017 Picks! We’ve chosen just the right mix of talks, keynotes and roundtables to keep you up to date on the latest trends in ad tech.

Smart dmexco 2017 Picks — Day One

 

10:30 – 11:00am / Congress Hall

Lightening the Age of Transformation: Do We Need a New Mindset?

Main Idea: Which innovations are for now, and which are for later? A look at digital transformation as a whole.

Participants: Allen Blue, LinkedIn and Alisée de Tonnac, Seedstar World

 

11:00 – 11:45pm / Seminar 6

Viewability, Ad Fraud, Brand Safety: Unveiling the Core Impact of Media Quality

Main Idea: Integral Ad Science shares insight from the H1 2017 Media Quality Report. Learn the biggest challenges and how to address them.

Participants: Oliver Hulse, Integral Ad Science

 

12:10 – 12:40pm / Congress Hall

Bad Times, Good Times

Main Idea: How sustainable is the recent momentum of The New York Times? And what about their relationship with GAFA?

Participants: Mark Thompson, The New York Times Company and Mainardo de Nardis, OMD Worldwide

 

3:45 – 4:15pm / Experience Hall

Consumers on the Move

Main Idea: What kinds of opportunities are out there when we combine data, programmatic and mobile?

Participants: Robert Bosch, Ströer and Liliana Caro, Kinetic WW

 

Smart dmexco 2017 Picks — Day Two

 

10:40 – 11:10am / Debate Hall

Where is the Power of Monetization?

Main Idea: How should publishers monetize smarter? By leveraging of proprietary content or by using new platforms tied to digital channels and devices?

Participants: Ben Barokas, Sourcepoint; Krishan Bhaitia, NBCU; Robert Bradley, CNN; Peter Würtenberger, Axel Springer

 

12:00 – 12:45pm / Seminar 3

Transparency Isn’t a Feature — It’s an Attitude

Main Idea: Transparency is more than a buzzword, it’s the opportunity to strengthen communication between brands and agencies.

Participants: Sacha Berlik, The Trade Desk

 

3:40 – 4:15pm / Debate Hall

The Digital Advertising Supply Chain Revolution

Main Idea: What are the biggest threats facing the digital industry today? And how can we overhaul it all without putting programmatic at risk?

Participants: Terence Kawaja, Luma Partners; Dennis Buchheim, IAB Tech Lab, Andrew Casale, Index Exchange; Nick Hugh, The Telegraph, Tim Mahlman, Oath, Brian Stempeck, The Trade Desk

 

5:10 – 5:30pm / Experience Hall

Three Key Predictions in 5 Minutes Main Idea: A rapid fire session during which the trends and tactics coming year are revealed.

Participants: Jeff Gomez, Starlight Runner and Christi Olson, Microsoft

 

Click here for the Day One slide.

Click here for the Day Two slide.

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