dmexco — the German digital advertising trade fair and conference — is billing itself as the most important meeting place for techies, visionaries, media professionals and creative people. If you’re attending, your bound to have plenty of meetings, cocktail parties and dinners planned already. If you don’t have the time to plod through the hundreds of sessions to find the most interesting ones, check out our Smart dmexco 2017 Picks! We’ve chosen just the right mix of talks, keynotes and roundtables to keep you up to date on the latest trends in ad tech.
Smart dmexco 2017 Picks — Day One
10:30 – 11:00am / Congress Hall
Lightening the Age of Transformation: Do We Need a New Mindset?
Main Idea: Which innovations are for now, and which are for later? A look at digital transformation as a whole.
Participants: Allen Blue, LinkedIn and Alisée de Tonnac, Seedstar World
11:00 – 11:45pm / Seminar 6
Viewability, Ad Fraud, Brand Safety: Unveiling the Core Impact of Media Quality
Main Idea: Integral Ad Science shares insight from the H1 2017 Media Quality Report. Learn the biggest challenges and how to address them.
Participants: Oliver Hulse, Integral Ad Science
12:10 – 12:40pm / Congress Hall
Bad Times, Good Times
Main Idea: How sustainable is the recent momentum of The New York Times? And what about their relationship with GAFA?
Participants: Mark Thompson, The New York Times Company and Mainardo de Nardis, OMD Worldwide
3:45 – 4:15pm / Experience Hall
Consumers on the Move
Main Idea: What kinds of opportunities are out there when we combine data, programmatic and mobile?
Participants: Robert Bosch, Ströer and Liliana Caro, Kinetic WW
Smart dmexco 2017 Picks — Day Two
10:40 – 11:10am / Debate Hall
Where is the Power of Monetization?
Main Idea: How should publishers monetize smarter? By leveraging of proprietary content or by using new platforms tied to digital channels and devices?
Participants: Ben Barokas, Sourcepoint; Krishan Bhaitia, NBCU; Robert Bradley, CNN; Peter Würtenberger, Axel Springer
12:00 – 12:45pm / Seminar 3
Transparency Isn’t a Feature — It’s an Attitude
Main Idea: Transparency is more than a buzzword, it’s the opportunity to strengthen communication between brands and agencies.
Participants: Sacha Berlik, The Trade Desk
3:40 – 4:15pm / Debate Hall
The Digital Advertising Supply Chain Revolution
Main Idea: What are the biggest threats facing the digital industry today? And how can we overhaul it all without putting programmatic at risk?
Participants: Terence Kawaja, Luma Partners; Dennis Buchheim, IAB Tech Lab, Andrew Casale, Index Exchange; Nick Hugh, The Telegraph, Tim Mahlman, Oath, Brian Stempeck, The Trade Desk
5:10 – 5:30pm / Experience Hall
Three Key Predictions in 5 Minutes Main Idea: A rapid fire session during which the trends and tactics coming year are revealed.
Participants: Jeff Gomez, Starlight Runner and Christi Olson, Microsoft