Article November 10 2016

Smart Marketing Remix Picks for Publishers

Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.

Smart Tech November 08 2016

Smart Tech: What’s Unity? And Can You Build a Bridge?

In our first “Smart Tech” piece, mobile developer Loïc Giron Dit Metaz tells us what Unity has brought the tech world and how Smart AdServer built a bridge between Unity and its mobile SDK.

Article November 03 2016

IAB: Flexible Ad Formats for All Screens

Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.

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  • Can you name all the IAB video standards since 2008? #VAST #VPAID #viewability #adtech #programmatic
  • There's more than one way to make a deal! Get quick definitions for #ProgrammaticGuaranteed vs. #privateauction vs.…