Campaigns distributed on mobile apps via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings.
Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.
Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer’s ready-to-use solution.