Article July 25 2016

What’s VPAID and Why Is It Important?

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

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  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech https://t.co/Ohv6AQoLoj
  • The Smart Money Is On Ads.txt, Literally: Six months after the... https://t.co/jmzNejIyFx @mp_joemandese
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