Tuesday, Jan. 24, 2017

Archive for July, 2016

Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe

Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe

Posted On: July 28, 2016

Campaigns distributed on mobile applications via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings, [...]

What’s VPAID and Why Is It Important?

What’s VPAID and Why Is It Important?

Posted On: July 25, 2016

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first [...]

Programmatic Glossary

Programmatic Glossary

Posted On: July 13, 2016

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most [...]

Holistic Yield Impact Assessment: Régie E-Commerce (REC)

Holistic Yield Impact Assessment: Régie E-Commerce (REC)

Posted On: July 06, 2016

Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the [...]

Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format

Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format

Posted On: July 04, 2016

Vertical video advertising is the next big thing. Learn how to make the most of it with Smart [...]

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