Article July 25 2016

What’s VPAID and Why Is It Important?

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

  • Ingrid Couasnon, our Country Manager France, on stage @ ATS Paris #ATSP17 https://t.co/gEdsPurKiz
  • Mr. Bezos, Tear Down This Paywall! | The Makegood https://t.co/XH6hpRVL6q https://t.co/CSTXtvkzfU
  • Gaming app monetization: what is at stake? Q&A with our mobile Product Owner https://t.co/7kEVCIwdPb https://t.co/kJH1siCDZ5
  • Smart AdServer is a Great Place to Work® this year! Thanks to all our “Smarties”!!! Want to join us?… https://t.co/yInqb2Zctp
  • It's lunch time! Come meet us at booth 8.1, stand F78.#mwc17 #Barcelona https://t.co/TCMI6esopS