Article July 25 2016

What’s VPAID and Why Is It Important?

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

  • Smart wishes you all a HAPPY HAPPINESS DAY! #happinessday2018 #adtech
  • Thanks to everyone who attended our Deal+ #Poker Party! Congrats to winner Mathieu Montfort (Singlespot), runner-up…
  • Smart's efforts towards enhancing #dataprotection have been recognized by ePrivacy GmbH. We are #GDPR ready! #adtech
  • Can you name all the IAB video standards since 2008? #VAST #VPAID #viewability #adtech #programmatic
  • There's more than one way to make a deal! Get quick definitions for #ProgrammaticGuaranteed vs. #privateauction vs.…