Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.
Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!
US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down at OPS 2106 for a Q&A, “How Publishers Can Increase Their Programmatic Video Revenue”.
The ad tech industry is constantly evolving. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.
This article takes a look at the impact vertical video will have on the way digital advertisements are conceived, produced and filmed.
Check out the top ten Twitter accounts to follow before Cannes gets underway! From Terence Kawaja to Sara Livingston, the’ll keep you up to date all week long.
This interview with Smart AdServer CEO Cyrille Geffray covers Smart AdServer’s position in the market, its global presence, the 2016 hiring surge and this year’s revenue ambitions.