Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.
Take a look at the video and transcription of Genesis Media CEO Mark Yackanich’s interview for The Make Good. He discusses programmatic, fraud, adblocking and the merits of Smart AdServer.
In-feed native advertising is more than meets the eye. In this last piece of our four part series on native advertising, we define in-feed and discuss its many forms.