Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.
Take a look at the video and transcription of Genesis Media CEO Mark Yackanich’s interview for The Make Good. He discusses programmatic, fraud, adblocking and the merits of Smart AdServer.
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
In-feed native advertising is more than meets the eye. In this last piece of our four part series on native advertising, we define in-feed and discuss its many forms.