Article March 31 2016

Header Bidding: Don’t Believe The Hype

Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.

Article March 04 2016

The Many Shades of In-Feed

In-feed native advertising is more than meets the eye. In this last piece of our four part series on native advertising, we define in-feed and discuss its many forms.

  • Smart wishes you all a HAPPY HAPPINESS DAY! #happinessday2018 #adtech
  • Thanks to everyone who attended our Deal+ #Poker Party! Congrats to winner Mathieu Montfort (Singlespot), runner-up…
  • Smart's efforts towards enhancing #dataprotection have been recognized by ePrivacy GmbH. We are #GDPR ready! #adtech
  • Can you name all the IAB video standards since 2008? #VAST #VPAID #viewability #adtech #programmatic
  • There's more than one way to make a deal! Get quick definitions for #ProgrammaticGuaranteed vs. #privateauction vs.…