Wednesday, Feb. 22, 2017

Archive for March, 2016

Header Bidding: Don’t Believe The Hype

Header Bidding: Don’t Believe The Hype

Posted On: March 31, 2016

Smart AdServer's US Country Manager Romain Job explains in which cases header bidding is a good alternative to [...]

Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer

Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer

Posted On: March 25, 2016

Take a look at the video and transcription of Genesis Media CEO Mark Yackanich's interview for The Make [...]

The Evolution of IAB Video Advertising Standards

The Evolution of IAB Video Advertising Standards

Posted On: March 18, 2016

This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. [...]

The Many Shades of In-Feed

The Many Shades of In-Feed

Posted On: March 04, 2016

In-feed native advertising is more than meets the eye. In this last piece of our four part series [...]

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