Article March 31 2016

Header Bidding: Don’t Believe The Hype

Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.

Article March 18 2016

The Evolution of IAB Video Advertising Standards

This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.

Article March 04 2016

The Many Shades of In-Feed

In-feed native advertising is more than meets the eye. In this last piece of our four part series on native advertising, we define in-feed and discuss its many forms.

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