Article February 26 2016

Native Ads Best Practices

Want to know how to do native the right way? This article is for you! The third in a four part series on native advertising, it covers US FTC rules and acceptable ads.

Article February 24 2016

Smart AdServer Is Now AMP Compliant!

In 2015, Google started the Accelerated Mobile Pages (AMP) Project to speed up mobile web page loading using AMP-HTML. Our AMP-ready tag is now available!

Article February 15 2016

Ad Blocking and Native Ads

Conservative estimates report ad blocking costs the industry over $11 bn per year. But can native ads save the day? Find out in this second article in our four part series on native.

  • Did #programmatic as we know it end with #GDPR? Learn more in this Exchange Wire article: https://t.co/CoRs2eT26Z
  • A publisher’s #FirstPartyData is its most valuable asset. Build an exclusive marketplace while keeping data safe an… https://t.co/AvuuHS2Gpa
  • Don't speak #GDPR fluently yet? Learn it in this guide! #publishertech #adtech https://t.co/0mYlQBJKp1
  • Still confused about #headerbidding? We've made it easy! Check out the blog post for the essential definitions:… https://t.co/uzA1qi9FDS
  • First party data is valuable because it gives deep insights into user behavior and brand relationships. PII must be… https://t.co/cVrp69A26A