According to IAB sources, global mobile advertising revenues has surged 82.8% in 2012.
The market is maturing in all regions, as is the advertiser demand for high-impact mobile ad formats. They are keen to get the most out of the interactive capabilities on smartphones.
Amazing CTR’s have been reached by mobile rich media innovative campaigns delivered by our technology to our publisher supports (see Assassin’s Creed III Case Study for instance).
In such dynamic context, members of the IAB Marketing Center of Excellence defined MRAID standard which aims at creating solid ground for mobile rich media growth by structuring the market and normalizing the way mobile creative informations are shared between publishers and agencies that set up rich media campaigns.
MRAID 2.0, the latest version of the standard, has been released a few weeks ago.
At Smart AdServer, we continuously improve our products to bring the most efficient answers to market evolution. We have updated our SDKs to make them compliant with the latest MRAID version.