We are very proud to presents our new Smart AdServer Dashboard iPhone app, available in the App Store : http://bit.ly/SmartAdiPhoneApp 1.Monitor your campaigns in real time
Campaigns distributed on mobile applications via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings. Nielsen is a market reference, so this integration provides added value for our publishers and their
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.
Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer's ready-to-use solution.
Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!
US Country Manager Romain Job and Genesis Media's Melissa Bonnick sat down at OPS 2106 for a Q&A, "How Publishers Can Increase Their Programmatic Video Revenue".
The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to keep up. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.
This article takes a look at the impact vertical video will have on the way digital advertisements are conceived, produced and filmed.