Tuesday, Dec. 6, 2016

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Charity in the Digital Media Industry: Q&A w/ Tom Deierlein

Charity in the Digital Media Industry: Q&A w/ Tom Deierlein

November 30, 2016 - (0) comments

Tom Deierlein is an ex-ad exec and founder of the TD Foundation. Learn what role the advertising agency has played in the growth of this phenomenal non-profit dedicated to aiding children.

Smart AdServer Signs BVDW Code of Conduct for Programmatic Advertising

Smart AdServer Signs BVDW Code of Conduct for Programmatic Advertising

November 25, 2016 - (0) comments

We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.

The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media

The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media

November 25, 2016 - (0) comments

Get the scoop on programmatic video and server-side implementation (S2S) in this AdMonsters interview with US Country Manager Romain Job and Genesis CEO, Mark Yackanich.

Stratégies Publishes New Programmatic Landscape

Stratégies Publishes New Programmatic Landscape

November 24, 2016 - (0) comments

Stratégies just released the 2016 version of its "Programmatic Landscape" for French ad tech. Like all the other landscapes of the ecosystem, it's growing rapidly. Check out the schema who's who.

Marketing Remix Keynote, “Transparency, the Key to Control”

Marketing Remix Keynote, “Transparency, the Key to Control”

November 16, 2016 - (0) comments

Publishers, want to know how many hands are in your pocket? CMO Corey Kronengold explains the importance of transparency in ad tech.

Smart Marketing Remix Picks for Publishers

Smart Marketing Remix Picks for Publishers

November 10, 2016 - (0) comments

Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.

Smart Tech: What’s Unity? And Can You Build a Bridge?

Smart Tech: What’s Unity? And Can You Build a Bridge?

November 08, 2016 - (0) comments

In our first "Smart Tech" piece, mobile developer Loïc Giron Dit Metaz tells us what Unity has brought the tech world and how Smart AdServer built a bridge between Unity and its mobile SDK.

Smart AdServer Ramps Up Vertical Video Ads to Meet Market Demand

Smart AdServer Ramps Up Vertical Video Ads to Meet Market Demand

November 07, 2016 - (0) comments

Check out this article from VideoNuze about Smart AdServer's Vertical Video format. Learn about how the ad network Adgage is taking advantage of this hot new format!

IAB: Flexible Ad Formats for All Screens

IAB: Flexible Ad Formats for All Screens

November 03, 2016 - (0) comments

Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.

Smart ad:tech Picks for Publishers

Smart ad:tech Picks for Publishers

October 31, 2016 - (0) comments

From programmatic video to native advertising, we've compiled a list of "not to miss" ad:tech NYC conferences for publishers. Find out who's speaking when, and which talks to focus on.

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