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Switching from Liverail? Here are 4 reasons to choose Smart AdServer

Switching from Liverail? Here are 4 reasons to choose Smart AdServer

April 26, 2016 - (0) comments

U.S. digital video ad spending reached nearly $7.8 billion in 2015, an increase of 33.8% over the previous year, according to eMarketer. The estimate represented 13.3% of total digital ad dollars. Out-stream is becoming [...]

Are programmatic guaranteed and automated guaranteed the same thing?

Are programmatic guaranteed and automated guaranteed the same thing?

April 14, 2016 - (0) comments

This article is an update of our October 2016 post entitled “What’s Programmatic Guaranteed?“   The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to [...]

The Rise of Out-stream Video Formats

The Rise of Out-stream Video Formats

April 04, 2016 - (0) comments

  What’s In-stream? In-stream video advertisements run before, during or after a video. In industry lingo, that’s “pre-roll”, “mid-roll” or “post-roll”. The ads are served in the same player as the video being viewed [...]

Header Bidding: Don’t Believe The Hype

Header Bidding: Don’t Believe The Hype

March 31, 2016 - (0) comments

Header bidding — also known as pre-bidding, advance bidding, holistic yield management and even “tagless integration” (even though it requires tags to function) — can be a great way for publishers to maximize the [...]

Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer

Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer

March 25, 2016 - (0) comments

Genesis Media CEO Mark Yackanich discussed the merits of Smart AdServer in an interview with Bill Brazell that first appeared on the media and tech blog The Make Good. The two also broached subjects such as programmatic, fraud [...]

The Evolution of IAB Video Advertising Standards

The Evolution of IAB Video Advertising Standards

March 18, 2016 - (0) comments

Selling and serving video advertisements has been considered complicated for publishers and advertisers for two key reasons — their lack of familiarity with video players’ technical capabilities and the move towards the consumption of [...]

The Many Shades of In-Feed

The Many Shades of In-Feed

March 04, 2016 - 1 Comment

Our four-part series has defined native advertising, discussed the ad blocking factor, and shared some best practices for serving native ads. You can say we’ve come full circle with this last piece; we’re delving [...]

Native Ads Best Practices

Native Ads Best Practices

February 26, 2016 - (0) comments

This article on best practices is the third in a four-part series on native advertising. Learn about Federal Trade Commission (FTC) regulations, best practices and what defines an acceptable ad. Get some paper out [...]

Smart AdServer Is Now AMP-Compliant!

Smart AdServer Is Now AMP-Compliant!

February 24, 2016 - (0) comments

In October 2015, Google kickstarted the Accelerated Mobile Pages (AMP) Project to speed up mobile web page loading using AMP-HTML. AMP pages are cached and loaded instantly and publishers have control over the visual [...]

If you were an ad, what kind would you be?

If you were an ad, what kind would you be?

February 18, 2016 - (0) comments

From Rich Media to native ads, the land of ad formats is a diverse one. Rich Media is high-impact and immerses the user. Native ads are on the end of the spectrum; this format [...]

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