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Smart AdServer Dashboard App : now, manage your campaigns on your iPhone too
We are very proud to presents our new Smart AdServer Dashboard iPhone app, available in the App Store : http://bit.ly/SmartAdiPhoneApp 1.Monitor your campaigns in real time [...]
Latest News
Current trends about ad Ops & digital advertising : Admonsters OPS London’s compte rendu
April 30, 2013 - (0) commentsA few days ago, the Admonsters OPS took place in London, gathering several actors of the digital advertising industry, around interesting presentations about the current state of digital advertising industry. Here’s the compte rendu. [...]
Top 15 Android devices by ad impressions before Galaxy SIV launch
March 14, 2013 - (0) comments2012 was a key year when Android devices overtook iOS in terms of mobile traffic (usage) and also in terms of advertising traffic: Android devices now account for 50% of mobile ad impressions, far ahead [...]
Mobile, the real new frontier of advertising for publishers in 2013?
March 04, 2013 - (0) commentsWill the main advertising challenge for publishers in 2013 deal with mobile monetization, before other main topics such as RTB ? In 2013, most of their traffic might come from a platform they don’t have [...]
Infographic: 3 key points about mobile advertising you should know in 2013
February 21, 2013 - (0) commentsWith the Mobile World Congress 2013 coming up in a couple of days, we thought it was good time to release a review of main mobile advertising related facts that have occured since last [...]
7 reasons why ad serving providers are key in the real time advertising ecosystem
February 14, 2013 - (0) commentsThe digital advertising ecosystem has been experiencing many changes in recent years and the revolution is still on going. Further automation will enable us to deal with the massive increase in the online inventory [...]
What our clients think about Smart AdServer: 97% would recommend us
January 27, 2013 - (0) commentsA couple of weeks ago, a customer satisfaction survey was realized, among our customers, which was a good opportunity collect a complete overview of our customers point of view, whether they are ad operations associate, [...]
10 criterias to help publishers choose the right ad server in 2013
January 16, 2013 - (0) commentsWhy choosing the right ad server is important An ad server is a tool at publisher’s disposal making possible to implement their sales strategy and reach their advertising & revenue goals. Therefore, choosing [...]
What is the future of the interactive media? Read The collaborative ebook by IAB
December 14, 2012 - (0) commentsDiscover what might be the future of the interactive media! More than 200 international digital marketing specialists were gathered in Paris during the IAB Master conference, organized in collaboration of Swedish digital school Hyper Island. [...]
What is an ad server and why could you need one?
November 29, 2012 - (0) commentsWhat is an ad server? This title might sound tricky for anyone that is already familiar with ad operations, but since there is pretty much confusion about it and since we’ve s been repeatedly [...]
Assassin’s Creed III case study: How Smart AdServer is being used to launch great mobile rich media campaigns?
November 15, 2012 - (0) commentsAs shown in our previous infographics (Euro 2012, Olympics 2012, 2011 overview), roughly only 20% of mobile banners were rich media & video banners, the other 80% being standard. A common way advertisers have [...]
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