Thursday, Feb. 11, 2016

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Defining Native Advertising: Let’s Get Our Terms Straight

Defining Native Advertising: Let’s Get Our Terms Straight

January 29, 2016 - (0) comments

This is the first article in a series about native advertising, a complicated subject that we believe deserves in-depth treatment. What’s native advertising? You probably think you already know. Most define it as publicity that [...]

Mobile and Video and Programmatic! Oh My!

Mobile and Video and Programmatic! Oh My!

January 22, 2016 - (0) comments

Smart’s RTB Product Owner Elmostapha Beljebbar had the honor of giving a keynote speech at the “Programmatic Mobile Morning” event sponsored by TabMo this past December. He took on the challenging task of explaining [...]

Top 6 Digital Marketing Trends for 2016

Top 6 Digital Marketing Trends for 2016

January 07, 2016 - (0) comments

The end of the year is certainly a time for celebration, reminiscing and resolutions. But the beginning of the year is the time for predictions! So, what awaits the ad tech industry this year? [...]

From Banner Ads to Full-Page Takeovers: Yes, programmatic branding is possible!

From Banner Ads to Full-Page Takeovers: Yes, programmatic branding is possible!

December 18, 2015 - (0) comments

Programmatic is like that difficult teenager that’s finally grown up and matured into a fine adult. One that, even if you’re ashamed to admit it, you’d like to be friends with. Today it’s not [...]

What is Programmatic Guaranteed?

What is Programmatic Guaranteed?

October 19, 2015 - (0) comments

Ad tech companies continuously innovate and new terms appear almost every day to describe concepts and products. It can be confusing, sometimes… Recently at Smart AdServer, we debated about the usage of the term: [...]

Smart AdServer, the “Smart” alternative to AdJuggler

Smart AdServer, the “Smart” alternative to AdJuggler

September 18, 2015 - (0) comments

In case you haven’t been in the loop, AdJuggler has recently been having some sustainability issues, leaving many out there to wonder “what is happening?!” in complete disarray. Instead of panicking, trying to find the [...]

Extend rich media format sales to programmatic channels.

Extend rich media format sales to programmatic channels.

September 17, 2015 - (0) comments

In the programmatic advertising market, it is increasingly common to combine performance and branding rationale. Buyer interest in rich media formats has also clearly increased since the beginning of 2015. During the first half-year, [...]

Adieu to the Flash legacy

Adieu to the Flash legacy

September 04, 2015 - (0) comments

Flash has been around for what feels like forever. In some ways the Flash creative standard has been simple, but ensuring clicktag compatibility between platforms was not so straightforward. Everyone seems excited about letting [...]

Smoothly transition from Flash to HTML5 creatives

Smoothly transition from Flash to HTML5 creatives

July 23, 2015 - (0) comments

The recent news about Flash and the future behavior of the two most popular browsers, Firefox and Chrome, has raised a lot of concerns about Flash ads. As you may know, the next version [...]

Mobile Deals already generate 40% of publishers’ mobile programmatic revenue

Mobile Deals already generate 40% of publishers’ mobile programmatic revenue

July 06, 2015 - (0) comments

Mobile Deals have driven the growth of mobile programmatic revenues in 1H 2015 & already generate 40% of publishers’ mobile programmatic revenue worldwide in Smart RTB+   What are Mobile Deals? Just like in [...]

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