Monday, Jul. 28, 2014

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Premium programmatic marketplaces, the real opportunity for Publishers ?

Premium programmatic marketplaces, the real opportunity for Publishers ?

July 09, 2014 - (0) comments

Having emerged from the remnant inventory monetization, the programmatic demand is now driving a significant part of digital spendings and thus revenue of the online publishers. Everyone on the market has strong expectation, but the [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

June 17, 2014 - (0) comments

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with programmatic buying. Now, it’s seen as a great chance for publishers to increase revenues by best [...]

Infographic: Advertising in Responsive Design

Infographic: Advertising in Responsive Design

June 05, 2014 - 1 Comment

Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website regardless of the device it will be displayed (computer, tablet, or smartphone browser). The same content [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

May 30, 2014 - (0) comments

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop traffic in 2014, has made the use of HTML5, JavaScript and CSS the logical solution, as [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

May 07, 2014 - (0) comments

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It started quite slowly compared to other European countries mainly because Polish publishers were afraid of low [...]

Mobile branding in 2014:  innovative capabilities with our new iOS & Android SDKs

Mobile branding in 2014: innovative capabilities with our new iOS & Android SDKs

April 30, 2014 - (0) comments

As we highlighted in our latest infographic, advertisers are ready to jump onto the mobile band-wagon.  Advertisers are moving their ad budget to mobile, especially since they can access tools to create an engaging [...]

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

March 20, 2014 - (0) comments

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling of their inventory. We are really excited about sharing this new study case realized with a [...]

Tip n°2 to help publishers better use Smart AdServer

Tip n°2 to help publishers better use Smart AdServer

March 07, 2014 - (0) comments

The first simple tip we advised to boost your productivity while using Smart AdServer was: edit several items/ mass-edit at once. Today’s tip is even more productive. Tip n°2: Avoid repetitive tasks, just templatize   [...]

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

February 19, 2014 - (0) comments

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. Actually, we focused this infographic on these 5 points because in 2014, they represent 5 myths [...]

Simple tips to help publishers better use Smart AdServer: 1/3

Simple tips to help publishers better use Smart AdServer: 1/3

February 06, 2014 - (0) comments

When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad server. Since then, it’s been continuously improved thanks to a customer-driven approach, reducing by far the [...]

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