Thursday, May. 26, 2016

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New York vs. Paris: The Ad Tech Industry

New York vs. Paris: The Ad Tech Industry

May 24, 2016 - (0) comments

Inspired by graphic designer Vahram Muratyan’s blog-turned-book, Smart AdServer created a “New York versus Paris” infographic based on our observations of the ad tech industry. Ad tech is a global phenomenon, but the manner [...]

Don’t hate!  Why Vertical Video is the Next Big Thing

Don’t hate! Why Vertical Video is the Next Big Thing

May 20, 2016 - (0) comments

Our first article in a three part series on Vertical Video. If it seems like everyone is always on their Android or iPhone, you’re right — there are now officially over 4.8 billion mobile [...]

Customer Case Study: Smart Forecasting Tool

Customer Case Study: Smart Forecasting Tool

May 13, 2016 - (0) comments

    Download the Forecast Case Study in PDF format Access the Forecast Case Study via Slideshare   The client, currently operating in 40 countries, is one of Europe’s leading media companies. They’re not [...]

Switching from Liverail? Here are 4 reasons to choose Smart AdServer

Switching from Liverail? Here are 4 reasons to choose Smart AdServer

April 26, 2016 - (0) comments

U.S. digital video ad spending reached nearly $7.8 billion in 2015, an increase of 33.8% over the previous year, according to eMarketer. The estimate represented 13.3% of total digital ad dollars. Out-stream is becoming [...]

Are programmatic guaranteed and automated guaranteed the same thing?

Are programmatic guaranteed and automated guaranteed the same thing?

April 14, 2016 - (0) comments

This article is an update of our October 2015 post entitled “What’s Programmatic Guaranteed?“   The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to [...]

The Rise of Out-stream Video Formats

The Rise of Out-stream Video Formats

April 04, 2016 - (0) comments

  What’s In-stream? In-stream video advertisements run before, during or after a video. In industry lingo, that’s “pre-roll”, “mid-roll” or “post-roll”. The ads are served in the same player as the video being viewed [...]

Header Bidding: Don’t Believe The Hype

Header Bidding: Don’t Believe The Hype

March 31, 2016 - (0) comments

Header bidding — also known as pre-bidding, advance bidding, holistic yield management and even “tagless integration” (even though it requires tags to function) — can be a great way for publishers to maximize the [...]

Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer

Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer

March 25, 2016 - (0) comments

Genesis Media CEO Mark Yackanich discussed the merits of Smart AdServer in an interview with Bill Brazell that first appeared on the media and tech blog The Make Good. The two also broached subjects such as programmatic, fraud [...]

The Evolution of IAB Video Advertising Standards

The Evolution of IAB Video Advertising Standards

March 18, 2016 - (0) comments

Selling and serving video advertisements has been considered complicated for publishers and advertisers for two key reasons — their lack of familiarity with video players’ technical capabilities and the move towards the consumption of [...]

The Many Shades of In-Feed

The Many Shades of In-Feed

March 04, 2016 - 1 Comment

Our four-part series has defined native advertising, discussed the ad blocking factor, and shared some best practices for serving native ads. You can say we’ve come full circle with this last piece; we’re delving [...]

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