September 23, 2016 - (0) comments
What's visual storytelling? And why was "Advertising is publishing" such a hot topic at dmexco 2016? Let’s take a closer look in this blog post.
September 22, 2016 - (0) comments
What were the three hottest ad tech topics at dmexco this year? Check out our list and find out! You'll also get video links to some of the best dmexco presentations.
September 12, 2016 - (0) comments
Our latest blog post on why the Internet's mad at Apple, the new iPhone 7 and what to expect from iOS 10. Plus information on how to download our newest SDK 6.4.1.
August 03, 2016 - 1 Comment
Full stack ad platforms have emerged as a solution to the challengers publishers face in an increasingly fragmented ad tech market. But what's a full stack, really? And are all full stacks the same?
July 28, 2016 - (0) comments
Campaigns distributed on mobile applications via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings, which measures reach and frequency per campaign target.
July 25, 2016 - (0) comments
Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.
July 13, 2016 - (0) comments
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.
July 06, 2016 - (0) comments
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.
July 04, 2016 - (0) comments
Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer's ready-to-use solution.
June 30, 2016 - (0) comments
Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.