Monday, Sep. 26, 2016

Latest News

Advertisers Are the New Publishers

Advertisers Are the New Publishers

September 23, 2016 - (0) comments

What's visual storytelling? And why was "Advertising is publishing" such a hot topic at dmexco 2016? Let’s take a closer look in this blog post.

The Top Three Ad Tech Themes from dmexco 2016

The Top Three Ad Tech Themes from dmexco 2016

September 22, 2016 - (0) comments

What were the three hottest ad tech topics at dmexco this year? Check out our list and find out! You'll also get video links to some of the best dmexco presentations.

What’s the Internet’s Deal with Apple?

What’s the Internet’s Deal with Apple?

September 12, 2016 - (0) comments

Our latest blog post on why the Internet's mad at Apple, the new iPhone 7 and what to expect from iOS 10. Plus information on how to download our newest SDK 6.4.1.

What’s a Full Stack Ad Platform for Publishers?

What’s a Full Stack Ad Platform for Publishers?

August 03, 2016 - 1 Comment

Full stack ad platforms have emerged as a solution to the challengers publishers face in an increasingly fragmented ad tech market. But what's a full stack, really? And are all full stacks the same?

Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe

Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe

July 28, 2016 - (0) comments

Campaigns distributed on mobile applications via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings, which measures reach and frequency per campaign target.

What’s VPAID and Why Is It Important?

What’s VPAID and Why Is It Important?

July 25, 2016 - (0) comments

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.

Programmatic Glossary

Programmatic Glossary

July 13, 2016 - (0) comments

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

Holistic Yield Impact Assessment: Régie E-Commerce (REC)

Holistic Yield Impact Assessment: Régie E-Commerce (REC)

July 06, 2016 - (0) comments

Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.

Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format

Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format

July 04, 2016 - (0) comments

Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer's ready-to-use solution.

What We Didn’t Learn in Cannes

What We Didn’t Learn in Cannes

June 30, 2016 - (0) comments

Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.

Other Categories