Tuesday, Jun. 28, 2016

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How Publishers Can Increase Their Programmatic Video Revenue

How Publishers Can Increase Their Programmatic Video Revenue

June 23, 2016 - (0) comments

US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down for a Q&A at OPS 2106 in New York. The highlights video below summarizes the panel discussion, “How Publishers Can Increase Their Programmatic Video Revenue”. Check [...]

Are programmatic guaranteed and automated guaranteed the same thing?

Are programmatic guaranteed and automated guaranteed the same thing?

June 21, 2016 - (0) comments

This article is an update of our October 2015 post entitled “What’s Programmatic Guaranteed?“   The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to [...]

Will Video Ad Production Change Now that Vertical Video is on the Rise?

Will Video Ad Production Change Now that Vertical Video is on the Rise?

June 20, 2016 - (0) comments

Our second article in a three part series on vertical video takes a look at the impact the format will have on the way video advertisements are conceived, produced and filmed.   That hilarious PSA [...]

Top 10 Twitter Accounts to Follow Before Cannes Lions

Top 10 Twitter Accounts to Follow Before Cannes Lions

June 16, 2016 - (0) comments

In two days, the best and brightest of the advertising world will descend upon Cannes for the annual Cannes Lions gathering. Moguls, entrepreneurs, celebrities and techies alike will spend seven days networking, meeting, greeting, conversing, [...]

Q&A with Smart AdServer CEO Cyrille Geffray

Q&A with Smart AdServer CEO Cyrille Geffray

June 08, 2016 - (0) comments

The following is an interview with Smart AdServer CEO Cyrille Geffray. He discusses the company’s position in the market, its global presence, the 2016 hiring surge and this year’s revenue ambitions.  INTERVIEWER: What’s Smart AdServer’s current position [...]

How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part II

How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part II

May 30, 2016 - (0) comments

The first piece in our series on video advertising standards, The Evolution of IAB Video Standards, traces the history of VAST, VPAID and VMAP. The second article explores VAST 4.0.’s response to market challenges through [...]

How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part I

How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part I

May 27, 2016 - (0) comments

The first piece in our series on video advertising standards, The Evolution of IAB Video Standards, traces the history of VAST, VPAID and VMAP. This second article explores VAST 4.0.’s response to market challenges [...]

New York vs. Paris: The Ad Tech Industry

New York vs. Paris: The Ad Tech Industry

May 24, 2016 - (0) comments

Inspired by graphic designer Vahram Muratyan’s blog-turned-book, Smart AdServer created a “New York versus Paris” infographic based on our observations of the ad tech industry. Ad tech is a global phenomenon, but the manner [...]

Don’t hate!  Why Vertical Video is the Next Big Thing

Don’t hate! Why Vertical Video is the Next Big Thing

May 20, 2016 - (0) comments

Our first article in a three part series on Vertical Video. If it seems like everyone is always on their Android or iPhone, you’re right — there are now officially over 4.8 billion mobile [...]

Customer Case Study: Smart Forecasting Tool

Customer Case Study: Smart Forecasting Tool

May 13, 2016 - (0) comments

    Download the Forecast Case Study in PDF format Access the Forecast Case Study via Slideshare   The client, currently operating in 40 countries, is one of Europe’s leading media companies. They’re not [...]

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