Wednesday, Feb. 22, 2017

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Register for Our Webinar on Mobile Advertising Trends!

Register for Our Webinar on Mobile Advertising Trends!

February 02, 2017 - (0) comments

Join our webinar on Tuesday, February 21 at 4:30 pm CET/10:30 am ET. The event will feature Thomas Husson, VP and Principal Analyst at Forrester Research.

A Few Good Units: Mobile Challenges Going Into 2017

A Few Good Units: Mobile Challenges Going Into 2017

January 24, 2017 - (0) comments

This admonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google's announcement to downgrade sites serving disruptive ads on mobile.

Top 5 Programmatic Blog Posts of 2016

Top 5 Programmatic Blog Posts of 2016

January 17, 2017 - (0) comments

What were our most popular programmatic blog posts in 2016? Find out in this top 5 list!

8 Ways to Boost Your 2017 Programmatic Monetization Strategy

8 Ways to Boost Your 2017 Programmatic Monetization Strategy

January 05, 2017 - (0) comments

We've got 8 ways to make sure you're on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!

3 Things to Know About Rewarded Video

3 Things to Know About Rewarded Video

December 19, 2016 - (0) comments

Learn how to be successful with rewarded video. It's one of the best ways for app developers, publishers, and ad networks to monetize video inventory!

Standing up to GAFA with a Universal ID

Standing up to GAFA with a Universal ID

December 07, 2016 - (0) comments

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart's involvement.

Charity in the Digital Media Industry: Q&A w/ Tom Deierlein

Charity in the Digital Media Industry: Q&A w/ Tom Deierlein

November 30, 2016 - (0) comments

Tom Deierlein is an ex-ad exec and founder of the TD Foundation. Learn what role the advertising agency has played in the growth of this phenomenal non-profit dedicated to aiding children.

Smart AdServer Signs BVDW Code of Conduct for Programmatic Advertising

Smart AdServer Signs BVDW Code of Conduct for Programmatic Advertising

November 25, 2016 - (0) comments

We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.

The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media

The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media

November 25, 2016 - (0) comments

Get the scoop on programmatic video and server-side implementation (S2S) in this AdMonsters interview with US Country Manager Romain Job and Genesis CEO, Mark Yackanich.

Stratégies Publishes New Programmatic Landscape

Stratégies Publishes New Programmatic Landscape

November 24, 2016 - (0) comments

Stratégies just released the 2016 version of its "Programmatic Landscape" for French ad tech. Like all the other landscapes of the ecosystem, it's growing rapidly. Check out the schema who's who.

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