Monday, Apr. 21, 2014

Latest News

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

How Antevenio’s eCPM rose 20 per cent using Smart AdServer RTB+

March 20, 2014 - (0) comments

It’s no real news that supply side actors, ad networks and publishers, are increasingly interested in programmatic selling of their inventory. We are really excited about sharing this new study case realized with a [...]

Tip n°2 to help publishers better use Smart AdServer

Tip n°2 to help publishers better use Smart AdServer

March 07, 2014 - (0) comments

The first simple tip we advised to boost your productivity while using Smart AdServer was: edit several items/ mass-edit at once. Today’s tip is even more productive. Tip n°2: Avoid repetitive tasks, just templatize   [...]

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

Infographic – 5 Points Mobile Marketers Should Be Familiar With In 2014

February 19, 2014 - (0) comments

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. Actually, we focused this infographic on these 5 points because in 2014, they represent 5 myths [...]

Simple tips to help publishers better use Smart AdServer: 1/3

Simple tips to help publishers better use Smart AdServer: 1/3

February 06, 2014 - (0) comments

When it was created 12 years ago, Smart AdServer was originally designed to be the most intuitive ad server. Since then, it’s been continuously improved thanks to a customer-driven approach, reducing by far the [...]

Why publishers should regain control over their advertising operations

Why publishers should regain control over their advertising operations

January 24, 2014 - (0) comments

To exist on the advertising market  and to best embrace the digital revolution, publishers need to regain control of the technology behind: whether homebuilt or professional, this advertising platform should be fully integrated, programmatic enabled, [...]

How effective are mobile cookies regarding mobile tracking?

How effective are mobile cookies regarding mobile tracking?

December 06, 2013 - (0) comments

Understanding mobile tracking techniques is among the top preoccupations of digital marketers and advertisers as they are investing more and more on mobile and tablets platforms. Mobile cookie had been voluntarily limited by manufacturers [...]

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

ATS Paris 2013: State of Mobile, Video & Programmatic Advertising in France

November 19, 2013 - (0) comments

ATS PARIS 2013, the data-driven event for the French online advertising industry, couldn’t have occured in a more symbolic place: the former Paris Stock Exchange, Place de la Bourse. 3 hot topics were mainly [...]

The strategic role of ad servers, at the centre of advertising industry

The strategic role of ad servers, at the centre of advertising industry

October 11, 2013 - (0) comments

Cyrille Geffray, Smart AdServer’s MD, was recently interviewed by the French Ad-Exchange.fr. Please find below the the translation into English of this interesting conversation. You’ve been on the ad server market since 2001. It [...]

iOS 7 : Adoption rate in Europe One Week On

iOS 7 : Adoption rate in Europe One Week On

September 27, 2013 - (0) comments

From most accounts, iOS 7 adoption rate in US has been soaring very fast, faster than latest Android version and maybe the fatest in iOS history. What about main European countries?   As the leading [...]

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

New iOS 7 SDK by Smart AdServer: Get ready for iOS 7 !

September 18, 2013 - (0) comments

As Apple announced last Tuesday,today is the official launch of  iOS 7,  the iPhone 5C & 5s will be available on September, 20. What’s new? iOS 7: What’s new for users The most notable iOS 7 features include a [...]

Other Categories