Friday, Oct. 24, 2014

Latest News

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

September 22, 2014 - (0) comments

Programmatic buying and selling is growing rapidly in the LatAm region and publishers are defining the right way to adapt their organization to this new model. Smart AdServer is working hand-in-hand with publishers to smooth [...]

New Smart AdServer’s iOS Display SDK now supports iOS8

New Smart AdServer’s iOS Display SDK now supports iOS8

September 17, 2014 - (0) comments

As mentioned last week, we are happy to announce the release of our new iOS Display SDK, version 4.5.0, which now officially supports iOS 8! This new Smart AdServer SDK, compliant with iOS 8, [...]

Say hello to iOS8 and the new iPhones 6

Say hello to iOS8 and the new iPhones 6

September 11, 2014 - (0) comments

Last Monday, Apple announced the official launch of iOS8, a new OS version for iPhone and iPad. iOS 8 was in beta version for developers since last June. Apple also introduced 2 new iPhones : [...]

Infographic: 6 best practices for RTB – A publisher’s perspective

Infographic: 6 best practices for RTB – A publisher’s perspective

September 08, 2014 - (0) comments

Several case studies of publishers meeting great results using Smart AdServer RTB+ to generate additional programmatic revenue have been published in this blog, such as Antevenio, Spolecznosci… What did the programmatic approach of these [...]

New SDK supporting Google Advertising ID

New SDK supporting Google Advertising ID

August 13, 2014 - (0) comments

Google Advertising ID compulsory for Android apps since August Last year Apple introduced IDFA, a dedicated user ID, which maximises user privacy protection while allowing advertisers to display targeted ads. Since August 2014, Google [...]

Premium programmatic marketplaces, the real opportunity for Publishers ?

Premium programmatic marketplaces, the real opportunity for Publishers ?

July 09, 2014 - (0) comments

Having emerged from the remnant inventory monetization, the programmatic demand is now driving a significant part of digital spendings and thus revenue of the online publishers. Everyone on the market has strong expectation, but the [...]

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

What is Holistic yield management, and why does it drive publishers’ more significant revenues?

June 17, 2014 - (0) comments

The perception of RTB has evolved. First, it was mainly considered an opportunity to monetize remnant inventory with programmatic buying. Now, it’s seen as a great chance for publishers to increase revenues by best [...]

Infographic: Advertising in Responsive Design

Infographic: Advertising in Responsive Design

June 05, 2014 - (0) comments

Responsive design is an answer to a very basic web issue for a publisher: maintaining just one website regardless of the device it will be displayed (computer, tablet, or smartphone browser). The same content [...]

6 best pratices to optimize your HTML5 creatives

6 best pratices to optimize your HTML5 creatives

May 30, 2014 - (0) comments

The growth of traffic coming from mobile devices (Smartphones & Tablets), which is about to surpass the desktop traffic in 2014, has made the use of HTML5, JavaScript and CSS the logical solution, as [...]

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

Smart Adserver RTB+ increased Spolecznosci.pl’s win price by 220%

May 07, 2014 - (0) comments

The programmatic market in Poland has emerged in 2013 with the apparition of trading desks and retargeters. It started quite slowly compared to other European countries mainly because Polish publishers were afraid of low [...]

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