Saturday, Nov. 22, 2014

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ATS Paris 2014 – State of Programmatic Advertising in France in 2014 

ATS Paris 2014 – State of Programmatic Advertising in France in 2014 

November 19, 2014 - (0) comments

The second edition of ATS was organized  by Exchange Wire a couple of days ago in Paris, providing the opportunity of gathering the main actors of Real Time Advertising in France (Demand Partners, Trading Desks, [...]

Which Perspective for Mobile Advertising In brazil? Interview With João Carvalho, Hands .Mobi

Which Perspective for Mobile Advertising In brazil? Interview With João Carvalho, Hands .Mobi

November 14, 2014 - (0) comments

In Brazil, mobile now represents a significant part of digital media investments. At Smart AdServer, thanks to our innovative mobile advertising technology, we have the chance to support companies that successfully opted for a 100% [...]

How Publishers are dealing with this Ad Blocker threat?

How Publishers are dealing with this Ad Blocker threat?

November 05, 2014 - (0) comments

Ad blockers, these simple browser extensions endangering publishers business model. Ad blockers, these plugins that prevent browsers from loading & showing ads, have gone main stream at some point it poses a real threat [...]

8 reasons Smart AdServer Mobile SDKs are AWESOME

8 reasons Smart AdServer Mobile SDKs are AWESOME

October 30, 2014 - (0) comments

It has been almost 15 years since Smart AdServer was launched. Since 2001 we have been developing great features around ad delivery, analytics, rich media, optimization, etc., specifically for brand Publishers. Then in 2009 [...]

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

How RTB is changing advertising in Argentina? Interview with Diego Cormio, Clarín

September 22, 2014 - (0) comments

Programmatic buying and selling is growing rapidly in the LatAm region and publishers are defining the right way to adapt their organization to this new model. Smart AdServer is working hand-in-hand with publishers to smooth [...]

New Smart AdServer’s iOS Display SDK now supports iOS8

New Smart AdServer’s iOS Display SDK now supports iOS8

September 17, 2014 - (0) comments

As mentioned last week, we are happy to announce the release of our new iOS Display SDK, version 4.5.0, which now officially supports iOS 8! This new Smart AdServer SDK, compliant with iOS 8, [...]

Say hello to iOS8 and the new iPhones 6

Say hello to iOS8 and the new iPhones 6

September 11, 2014 - (0) comments

Last Monday, Apple announced the official launch of iOS8, a new OS version for iPhone and iPad. iOS 8 was in beta version for developers since last June. Apple also introduced 2 new iPhones : [...]

Infographic: 6 best practices for RTB – A publisher’s perspective

Infographic: 6 best practices for RTB – A publisher’s perspective

September 08, 2014 - (0) comments

Several case studies of publishers meeting great results using Smart AdServer RTB+ to generate additional programmatic revenue have been published in this blog, such as Antevenio, Spolecznosci… What did the programmatic approach of these [...]

New SDK supporting Google Advertising ID

New SDK supporting Google Advertising ID

August 13, 2014 - (0) comments

Google Advertising ID compulsory for Android apps since August Last year Apple introduced IDFA, a dedicated user ID, which maximises user privacy protection while allowing advertisers to display targeted ads. Since August 2014, Google [...]

Premium programmatic marketplaces, the real opportunity for Publishers ?

Premium programmatic marketplaces, the real opportunity for Publishers ?

July 09, 2014 - (0) comments

Having emerged from the remnant inventory monetization, the programmatic demand is now driving a significant part of digital spendings and thus revenue of the online publishers. Everyone on the market has strong expectation, but the [...]

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