Friday, Aug. 26, 2016

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What’s a Full Stack Ad Platform for Publishers?

What’s a Full Stack Ad Platform for Publishers?

August 03, 2016 - 1 Comment

Full stack ad platforms have emerged as a solution to the challengers publishers face in an increasingly fragmented ad tech market. But what's a full stack, really? And are all full stacks the same?

Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe

Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe

July 28, 2016 - (0) comments

Campaigns distributed on mobile applications via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings, which measures reach and frequency per campaign target.

What’s VPAID and Why Is It Important?

What’s VPAID and Why Is It Important?

July 25, 2016 - (0) comments

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.

Programmatic Glossary

Programmatic Glossary

July 13, 2016 - (0) comments

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

Holistic Yield Impact Assessment: Régie E-Commerce (REC)

Holistic Yield Impact Assessment: Régie E-Commerce (REC)

July 06, 2016 - (0) comments

Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.

Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format

Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format

July 04, 2016 - (0) comments

Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer's ready-to-use solution.

What We Didn’t Learn in Cannes

What We Didn’t Learn in Cannes

June 30, 2016 - (0) comments

Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.

Smart AdServer Makes Understanding Programmatic Easy

Smart AdServer Makes Understanding Programmatic Easy

June 29, 2016 - (0) comments

Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!

How Publishers Can Increase Their Programmatic Video Revenue

How Publishers Can Increase Their Programmatic Video Revenue

June 23, 2016 - (0) comments

US Country Manager Romain Job and Genesis Media's Melissa Bonnick sat down at OPS 2106 for a Q&A, "How Publishers Can Increase Their Programmatic Video Revenue".

Are programmatic guaranteed and automated guaranteed the same thing?

Are programmatic guaranteed and automated guaranteed the same thing?

June 21, 2016 - (0) comments

The ad tech industry is constantly evolving. New definitions pop up almost daily, and it can be difficult to keep up. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.

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